Real Estate Career Tips, How-Tos, & Guides
The old playbook of 'just stay remembered' doesn’t work in the digital age, Josh Ries writes. Clients are bombarded with information, so you must provide consistent value
Find out more about broker-owner Courtney Poulos' journey and what she thinks new agents need most from the industry
Broker Holly Brink writes that learning how to show up when potential clients search for homes with ChatGPT is essential for building a future-forward business
In this timely episode, Zillow’s Errol Samuelson and Josh Weisberg unpack the portal’s integration with ChatGPT, including MLS compliance, data sharing myths and fair housing guardrails
Being both a real estate agent and a landlord can feel like running 2 businesses at once. Ryan Barone examines the rise of intelligent rental management tools
Artificial intelligence can revolutionize how you track expenses and forecast tax bills, but the strategic decisions that build wealth, Amanda Neely writes, still need human expertise
The first hour can set the tone for how an agent leads, serves and wins, Kevelyn Guzman writes, especially in markets that feel uncertain or unpredictable
Stop chasing views, and start building momentum for your real estate brand online. Lead gen expert Josh Ries shares a 30-day plan of action
Agent and developer Claire O'Connor helps you lean into your listing's character and design an open house that's uniquely suited to the space and the needs of its potential buyer
Strong tax strategies start with strong records. Tax expert Maeda Palius shares her best tax tips and hacks for tax preparation
If views are down but intent is up, Josh Ries writes, focus on clarity, education and problem-solving for people who are already leaning toward a transaction
How can a boutique brokerage avoid being eclipsed by an industry behemoth? Dezireh Eyn suggests leaning into transparency as a differentiator
Recruiting and retention aren't just about branding or commission splits. Verl Workman shares what agents really need from their next brokerage
While your phone is a valuable tool in your real estate business, Pam Blair writes, leaving it alone is a necessary component of self-care and work-life balance
Summer Goralik explores the bittersweet symphony of robot umpires in baseball and AI in real estate — and why perfection still needs a human rhythm
What ideas are out there that might transform our service for clients, Carl Medford writes, and how can you use your creativity to transform your business?
Tap into content and media opportunities to raise your profile and elevate the reputation of your real estate business, broker-owner Amy Stockberger writes