In this exclusive series on Inman, Windermere’s Principal Economist Jeff Tucker looks at the 'favorable' housing situation reflected in the latest jobs, housing and mortgage rate numbers
Opinion
While Zillow and CoStar are fighting (again), broker Holly Brink writes, agents still have to market their listings. Here’s what this move means and what you should do now to protect your business
Rick Guerrero sits down with coach Tim Braheem to break down how the role of mortgage professional is evolving and discuss why today’s buyers need more than a paper-pusher
Real estate professionals who understand this AI shift and adapt their authority-building strategies accordingly will compound their visibility over time, Molly McKinley writes
Real Grader CEO Alex Montalenti talks to Troy Palmquist about the biggest (avoidable) mistakes real estate agents make when it comes to their online presence
Using AI doesn’t have to be difficult or expensive, America Foy writes. Here’s how to start using ChatGPT, Google Gemini or Claude to shave hours off of your marketing efforts today
Opinion
Agents might be tired of trends and algorithm shifts, but Instagram still sets the standard for connection, credibility and visibility, Alyssa Stalker writes
Forget what's in it for you, Joseph Santini writes. Answer these 3 recruitment questions for your new agents, and communicate your culture and values
This week, Ryan Serhant and a lineup of content marketing stars teach you how to make the most of the power of social media to connect, educate and entertain your followers
On this episode, Paracle co-founders, Tony Hanson and Lucas Mudrey, reveal their core philosophy — based on the book 'Rhinoceros Success' — which drives them to charge at every challenge
With foreclosure activity ticking upward, agents can learn from seasoned REO pros to build new streams of income during an economic downturn, Annette DeCicco writes
Jimmy Burgess helps you avoid these real estate agent mistakes to survive the market and come out of it with more momentum, more listings and more confidence
OpenAI’s Sora is redefining short-form video, forcing creators, brands and audiences to navigate a new era where synthetic content looks indistinguishable from reality
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
The old playbook of 'just stay remembered' doesn’t work in the digital age, Josh Ries writes. Clients are bombarded with information, so you must provide consistent value
Opinion
Distinct brands that serve a variety of real estate market price points are required for the Compass-Anywhere merger to be effective, Michael Valdes writes