A picture of an old creepy house with a red sky and storms in the background to represent Stranger Things marketing lessons for staying visible in an Upside Down market.
As conditions flip and competition tightens, the show’s focus on identity, trust and hyperlocal expertise mirrors what helps agents stay visible when everything else feels a little Upside Down
by Jessi Healey Dec 8
Zillow climate data
Catch up with the latest on everything listings, from Zillow's climate data switch to pricing and marketing your next listing
by Christy Murdock Dec 7
Zillow, Fannie and Freddie, Ridley make moves: Inman's Top 5
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
by Dani Vanderboegh Dec 5
Meet the SERHANT. agents on 'Owning Manhattan' Season 2
The newest season of the popular Netflix series ‘Owning Manhattan’ just dropped. Get to know the agents selling high-stakes New York City real estate under Ryan Serhant
by Dani Vanderboegh Dec 5
hands-on real estate education
Opinion
New contributors and agents Chris and Diana Servedio Martis say that new real estate agents need hands-on experience, not just online quizzes, to get up to speed
housing market predictions for 2026
From mortgage rates to homeownership rates and more, Windermere’s Principal Economist Jeff Tucker provides insights tailor-made for 2026
by Jeff Tucker Dec 4
real estate agent scam
Find out how to spot the language that indicates a real estate agent scam, so you can stay safe and protect your pocketbook
by Christy Murdock Dec 3
buy real estate leads
Don't ignore the potential of paid leads, Josh Ries writes, especially if you're spending your time and energy generating leads on your own
by Josh Ries Dec 3
Andrew Wild
Lofty’s Andrew Wild joined Zillow as employee No. 60 — when he left, it had grown past 6,000. After stops at Tom Ferry and Final Offer, today, he’s sharing predictions for where the industry is headed
buyer's agent commission
Opinion
The Consumer Policy Center still thinks commissions are too high. Cara Ameer writes that buyers and their agents should be allowed to determine the value of competent representation
by Cara Ameer Dec 3
This team is jumping on the private listing platform trend (EXCLUSIVE)
One of the top teams in Massachusetts has created its own team-led private listing network, as more brokerages compete to hold clients' listings on their own platforms, Inman has learned
real estate dual licensing
Holding real estate licenses in more than one state or market is trending in response to how clients’ lives have evolved since the pandemic, but it’s not for everyone, Kevelyn Guzman writes
by Kevelyn Guzman Dec 2
real estate digital footprint
Troy Palmquist talks to luxury real estate pros about why owning your platform, understanding SEO and using AI wisely is the new baseline for elite agents
by Troy Palmquist Dec 2
Change strategy as the market shifts to win the listings long game
Here's how broker-owner Marjorie Adam coaches agents to shift from 'turn-and-burn' tactics to intentional nurturing, smarter messaging and pricing that reflects today’s market realities
by Marjorie Adam Dec 2
Listing leverage: How to win the game of securing sellers
Agents who wait for listings to fall in their lap are going to starve, Verl Workman writes. Agents who execute? They’ll own their markets
by Verl Workman Dec 2
AI for contracts and disclosures
While AI is no replacement for your expertise, seasoned agent and long-time coach America Foy says you can use it to simplify and explain critical information to clients
by America Foy Dec 2