In real estate, money is made on the front end rather than at the closing table, Josh Ries writes. Here's how to maximize the profit potential of your lead gen
Model your social media content marketing on these examples for real estate lead gen that's useful, local and human, Jimmy Burgess writes
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
Hear from the real estate industry's most influential lineup of speakers at Inman Connect New York next February
Looking ahead to 2026 and thinking of making a move? Derek Carlson offers 5 questions to help you think through your options and put your best face forward
It's OK to spy on your real estate competitors, Josh Ries writes, not to copy what they do, but to understand how to differentiate your message
The suit had accused the Fig Team leader of participating in an improper effort to recruit KW agents. Figueroa has also announced a new location to cultivate agent success and connection
In this exclusive series on Inman, Windermere’s Principal Economist Jeff Tucker looks at the 'favorable' housing situation reflected in the latest jobs, housing and mortgage rate numbers
Opinion
HomeSmart founder and CEO Matt Widdows talks about the seismic shifts reshaping the industry — Compass-Anywhere, Zillow’s ChatGPT app, private listing networks, consolidation chaos, AI
Opinion
While Zillow and CoStar are fighting (again), broker Holly Brink writes, agents still have to market their listings. Here’s what this move means and what you should do now to protect your business
Rick Guerrero sits down with coach Tim Braheem to break down how the role of mortgage professional is evolving and discuss why today’s buyers need more than a paper-pusher
Opinion
The Compass-Anywhere deal will change real estate, but in chaos, there’s opportunity, The Agency’s Mauricio Umansky writes. Success in this new era will depend on these 3 things
Real Grader CEO Alex Montalenti talks to Troy Palmquist about the biggest (avoidable) mistakes real estate agents make when it comes to their online presence
Opinion
Agents might be tired of trends and algorithm shifts, but Instagram still sets the standard for connection, credibility and visibility, Alyssa Stalker writes
Forget what's in it for you, Joseph Santini writes. Answer these 3 recruitment questions for your new agents, and communicate your culture and values
This week, Ryan Serhant and a lineup of content marketing stars teach you how to make the most of the power of social media to connect, educate and entertain your followers