hand with Compass
Opinion
Darryl Davis writes that agents should use this time to contest assumptions, sharpen their business model and wait for the actual outcomes from the pending merger
by Darryl Davis Oct 9
children playing soccer
Building community isn’t about how long you’ve been in business; it's about how you show up with events, charity work and celebrating clients, says C21 broker Bruce Garber
by Bruce Garber Oct 8
An image of a man with his hand on his forehead looking distressed as money flies away to represent how to avoid costly seller leads.
Before you spend money, do the math, Josh Ries writes, and explore organic content, referrals and sphere engagement for low- or no-cost lead generation
by Josh Ries Oct 8
How will the portals respond to the Compass-Anywhere deal?
Opinion
On this episode of Real Estate Insiders Unfiltered, Rob Hahn and Greg Robertson from the Industry Relations podcast debate what this game-changing merger really means
An image of hands holding a house and keys over a background of money to signify questionable real estate industry standards.
Opinion
A challenger’s mindset separates leaders from followers. Greg Hague offers 7 standards to question with the consumer’s interest as your compass
by Greg Hague Oct 7
A twinning image of real estate paperwork, one bland and the other colorful, to illustrate a brand transition playbook.
Inman’s Christy Murdock and branding and PR expert Stacey Ross Cohen share the strategy behind transitioning your brand for maximum impact
Before Compass: Lessons from Robert Reffkin's leadership style
Opinion
Darryl Davis looks at how resilience and responsibility at a young age shaped the Compass founder's approach to leadership and business
by Darryl Davis Oct 7
red phone
Cure phone-phobia by combining accountability, goal-based training, warm-up strategies, value-first outreach and real conversion metrics, Josh Ries writes
by Josh Ries Oct 6
real estate agent crime
This week on the Download: A rash of incidents has put agent behavior under the spotlight. Is the industry facing a professionalism crisis — or just a few bad apples and a perception problem?
by Christy Murdock Oct 6
This team does $50M a month. Here’s how they convert leads
On this episode, Anthony Djon, leader of a 100-agent ‘teamerage’ doing $50M a month in volume, provides a masterclass on top-of-funnel lead conversion
A mansion with a pool and sculpture to exemplify bespoke real estate marketing.
Effective storytelling is the key to appealing to the world's most discerning buyers with your luxury real estate marketing, Mike Collins writes
by Mike Collins Oct 5
real estate email templates for lead generation
These are cued up and ready to go to work for you right now
by Jimmy Burgess Oct 5
steering wheel
Word of mouth is great, Stacey Ross Cohen writes, but in today's ever-changing real estate landscape, a focused marketing plan is essential for long-term brand health
An image of a hand holding a phone with apps in the ether behind it to represent a viral real estate post.
Viral posts can generate attention, but the right ones also educate, connect and convert. Alyssa Stalker breaks down what makes content spread and still drives clients
by Alyssa Stalker Oct 4
Lingering questions, NAR opinion, new lawsuit: Inman Top 5
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
by Dani Vanderboegh Oct 3
Massachusetts broker arrested, accused of embezzling $11.6M
Former Success! Real Estate broker-owner Stephen D. Webster has been indicted for allegedly embezzling $11.6M. Nearly $500K was in unpaid commissions to agents
by Marian McPherson Oct 3