13 tasks real estate agents can delegate to technology (beyond AI)
From lead nurturing to mileage tracking, broker Holly Brink helps you lighten your admin load and reclaim your time by handing rote tasks off to tech
by Holly Brink May 14
10 things you should absolutely not let AI do for you
If you’re a real estate pro who leads with heart, hustle and actual human connection, Stacey Soleil shares the things you should handle yourself
by Stacey Soleil May 14
Top 8 bogus or even deceptive things agents say to land a listing
With current listings well below average market numbers, some agents will say almost anything to land a listing. Team leader Carl Medford lists the things agents might say or do to score a deal
by Carl Medford May 14
Read the room! Why the best agents are people-savvy
The best agents are market-savvy, but they're even more emotionally intelligent and great at listening, Kevelyn Guzman writes. Here's how to improve your perception
by Kevelyn Guzman May 13
5 things your clients won’t tell you (but you should know)
From budget to competing buyer's agents, Darryl Davis looks at the unsaid things that can cloud a client relationship, so you can communicate more clearly
by Darryl Davis May 13
Want to close more deals? Learn to speak your clients' language
Trainer Bernice Ross breaks down the 4 DISC behavioral styles and offers text and email templates and negotiation strategies to help you close the deal
by Bernice Ross May 13
Dueling with dual agency in the age of private listing networks
Opinion
Is dual agency fair to buyers, sellers and agents? In the age of private listing networks, Spencer Krull writes, it's worth examining who the practice benefits
by Spencer Krull May 12
Trending: A winning gorilla debate answer, and TikTok holds on
From soft features to shifting strategies, the latest platform updates show that connection, not performance, is what cuts through. Digital marketing expert Jessi Healey breaks it down
by Jessi Healey May 11
5 daily habits for real estate agents
Consistent action focused on the right activities translates into professional success
by Jimmy Burgess May 10
Hoby Hanna's not holding back about NAR: The Download
As Howard Hanna CEO Hoby Hanna offers his unvarnished opinions on NAR, we're looking at other industry leaders who are calling for change while focused on growth
by Christy Murdock May 10
Hoby Hanna sounds off on NAR, threatens to leave MLS: Top 5
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
by Dani Vanderboegh May 9
How to talk to the 71% of potential FSBOs who doubt their decision
Not everyone who's thinking about listing a home 'by owner' is set on their decision. Dr. Lee Davenport offers talking points that can help you convince them to list with you
by Lee Davenport May 9
A silhouette of a person with a camera in front of a house to represent blockbuster listing videos.
Forget fancy cameras, Drew Thompson writes. Real estate videos that sell are about connection. This AI stack turns photos, your voice into an emotional engine that makes buyers need the keys
by Drew Thompson May 9
Teams Spotlight: Michelle Fermin, The Fermin Group
Find out how Massachusetts real estate team leader Michelle Fermin got her start and where she's planning to take her team next
by Christy Murdock May 8
Place's Vija Williams takes on coaching position with Cheplak Live
Place Head of Industry Vija Williams has joined Cheplak Live. In her new position, Williams will focus on delivering high-level coaching to team leaders and broker-owners
by Marian McPherson May 7
10 conversion scripts for winning buyers over this spring
Be an information communicator, writes coach Annette DeCicco, to bring value to your buyer conversations. Practice and rehearse your lines. Every expert does
by Annette DeCicco May 7