Arizona family wins Redfin's $1M home in digital scavenger hunt
An Arizona man, his wife and their 7-month-old daughter have won Redfin's Great American Home Search, a contest to locate and win a $1M home, which Redfin launched on Super Bowl Sunday
by Lillian Dickerson Feb 26
NAR by the numbers: Dues flat, members ‘sticky,’ cost cuts ahead
NAR didn’t change member dues for next year, though it is using most of an advertising assessment to pay for operating expenses as a $72M settlement payment looms
by Taylor Anderson Nov 18
New RE/MAX ad campaign highlights importance of agents in tough times
In honor of agents' tenacity during the pandemic, RE/MAX launched on Tuesday a new ad campaign that highlights all the hard work it takes to make consumers' dreams come true
by Marian McPherson Jan 18
Engel & Völkers brings simplicity to luxury in new marketing campaign
Titled 'Live Your Luxury,' the campaign showcases the 'simple, yet personal luxuries' that come with owning a home by highlighting everyday moments that serve as little treasures
by Lillian Dickerson Aug 11
Zillow's new ad campaign highlights two sides of the moving journey
Taking inspiration from 'the great reshuffling' that happened during the pandemic, Zillow's new ad campaign 'To Move Is To Grow' highlights the emotional side of moving
by Marian McPherson Apr 7
Douglas Elliman launches agent influencer-assisted ad campaign
The brokerage is launching a new ad campaign starting on Wednesday with the help of its celebrity agents like Fredrik Eklund, The Altman Brothers and Tracy Tutor
by Lillian Dickerson Feb 24
Homesnap launches new advertising and lead gen service, Concierge
The real estate technology solutions company will release on Friday a new advertising service for agents called Homesnap Pro+ Concierge
by Lillian Dickerson Jun 11
Social media icons
Warburg Realty is teaming up with Adfenix to execute social media marketing for all of the brokerage's listings
by Jim Dalrymple II Mar 29
In new ad, Berkshire Hathaway HomeServices taps into 'there's no place like home'
The franchisor will also sponsor a show on HGTV, 'Good Bones'
by Marian McPherson Mar 17
Digital marketing 101 for agents
Want to expand your digital footprint? Learn from the best
by Marian McPherson Jan 17
A still image from the "Hiram's Home" Zillow ad.
Real life consumers share stories of home in 12 planned ad spots
by Amber Taufen Feb 17