advertising

Do better than flash drives and fridge magnets with name-brand goods and gear branded for your favorite clients

You've probably seen them before — vehicle wraps loudly advertising businesses around town. But should agents consider turning their cars into mobile billboards? Here are a few pros and cons

Adam Wiener said the brokerage has adopted an educational tone to try and increase public knowledge on the current state of the real estate market amidst uncertain times

Sure, radio might not be what it was in its heyday. However, the low costs and the proliferation of podcasts and other streaming services could make it an attractive option for some agents. Here's what you need to know

A growing number of buyers are demanding the removal of online photos used to market the home they purchased. MLSs and agents are fighting back to keep the pictures intact. Here’s what both sides are saying — plus a few solutions

This week, our readers share marketing efforts that really resonated with them. A mix of others’ achievements as well as their own, these campaigns hit the mark for our readers

If you're an agent looking to generate leads to your website, then pay-per-click ads might be a good way to drive traffic. Here are a few things you need to know before springing for this type of marketing

Billboards might seem a little old school, however, there are numbers proving that they still drive awareness of a brand, but only when advertised correctly

Because they're often distracted by shiny objects, homebuyers might be missing out on opportunities to purchase with little or no competition. Here are a few things agents can do to help clients adapt their behaviors and increase their chances of success