The agent’s guide to working with every generation
Educate yourself on what each generation values most, seek to understand their unique needs, and then adjust your approach as needed, trainer Bernice Ross writes
by Bernice Ross Nov 9
Uncertainty, volatility ahead for housing market under Trump
Plans to eliminate federal income taxes, enact high tariffs and force the Federal Reserve to cut federal funds rates could tank the housing market, economists say
by Marian McPherson Nov 7
Housing affordability a main issue for early voters: Redfin
Among early voters, 38% said housing affordability influenced their presidential vote. Harris voters (43%) were more likely to care about housing than Trump voters (29%), Redfin said
by Marian McPherson Nov 4
Floyd Mayweather Jr. to acquire $402M Black Spruce portfolio
The deal, one of the city’s largest this year, involves 1,000 units and more than 60 buildings across Upper Manhattan in New York City. Part of the portfolio closed Wednesday, according to reports
by Richelle Hammiel Oct 17
Trump, Harris housing policies emerging from the rhetoric
Housing policy has gotten short shrift in the debates, with a tight focus on immigration and inflation. But the candidates' platforms — and Project 2025 — provide more details
by Matt Carter Oct 16
Election anxiety is keeping first-time homebuyers at bay: Redfin
23% of buyers said they're postponing buying plans until after Election Day, according to a new Redfin survey. Those who are waiting hope to reap the benefits of the winner's housing plans
by Marian McPherson Oct 15
Hispanic, Black homeowners are narrowing home value gap: Zillow
The typical Hispanic-owned home is now valued 11.9% below that of a non-Hispanic white-owned home, the smallest property value gap on record, according to a Zillow analysis released Monday
by Richelle Hammiel Oct 15
Is kindness really contagious? A desert community seeks answers
Nestled in Hesperia, a city in California's San Bernardino County, Silverwood isn’t merely adding 15K houses to the dry terrain — it aims to bring life and kindness to the desert
by Richelle Hammiel Oct 14
Don't facilitate source of income discrimination by sellers
Don't discourage your sellers from talking to FHA, VA, USDA or DPA buyers, fair housing advocate Dr. Lee Davenport writes. Help facilitate both a timely sale and greater affordability
by Lee Davenport Sep 27
Mom-and-pop flippers make the dream of homeownership a reality
Small real estate investors have a role to play in improving affordability and inventory, trainer Bernice Ross writes, and can be a key part of growing your real estate business
by Bernice Ross Sep 25
HUD partners with Zillow to close racial homeownership gap
The Department of Housing and Urban Development partners with Zillow for 'Let's Make Home the Goal,' a campaign aimed at connecting minority communities with HUD pre-housing counseling
by Marian McPherson Sep 20
That big Fed rate cut was no panacea for housing: Fitch analysts
Fed easing was already priced into mortgage rates, but there's room for more relief if investors who fund most home loans get less skittish about prepayment risk and quantitative tightening
by Matt Carter Sep 19
NYC favors life-science workspaces over affordable housing
Even as some specialty workspaces around the US are converted back into offices, NYC is moving forward with plans for a 2.19M square foot science park despite calls for more housing
by Richelle Hammiel Sep 10
Mortgage industry vet Diana Reid is first woman to lead Freddie Mac
With former JP Morgan Chase Director Priscilla Almodovar serving as Fannie Mae's CEO since 2022, both mortgage giants are now led by women for the first time in history
by Matt Carter Sep 10
Cardone slams Harris-Walz $25K down payment assistance plan
Cardone Capital CEO Grant Cardone slammed VP Kamala Harris' housing policies on Fox Business, saying they will lead to the collapse of the housing market in Democratic-led states
by Marian McPherson Aug 21