Which AI tools are brokerages providing, and which ones do agents actually use?
Agents report: The AI that's boosting productivity is outside the brokerage's tech stack
Use a specialized AI stack to build authentic, high-converting content in half the time
Inman tech writer Nick Pipitone put Zillow's new Google NotebookLM to the test to answer the questions 'Who's it for?' and 'What does it mean for your business?'
The agents who thrive in 2026 will be the ones who close deals without legal exposure
The real estate agents who are winning with technology right now are using it to remove friction and create efficiency, Jimmy Burgess writes
From door-to-door vacuum sales to building a real estate empire, Atlanta-based broker, coach and radio host, Cleve Gaddis, uncovers his blueprint for delivering repeatable results
This season’s most effective campaigns lean on honesty, grounded storytelling and clear value — signals that real estate audiences want substance over spectacle, Jessi Healey writes
ERA President Alex Vidal welcomes recruiting season with tips for finding and keeping your strongest real estate team members
Tap into content and media opportunities to raise your profile and elevate the reputation of your real estate business, broker-owner Amy Stockberger writes
Boost your productivity, and stay informed on the ways that artificial intelligence is changing the real estate landscape
Adoption of AI tools is accelerating in the brokerage world as new models unlock additional productivity options for some of the most engaged users. Intel asked hundreds of agents how their workflow has changed
The market has shifted. If you’re working the same way you did a year ago, you’re likely getting half the results, coach Verl Workman writes. Talent is rewarded over timing
Does your team secretly (or not so secretly) resent AI tools? Rachael Hite writes about ways to give them a road map for success
Agents who use AI will replace those who don't, but how do you use it the right way? Digital marketing expert Colin Hull shares strategies to help you leverage the productivity potential