Why the Compass–Rocket–Redfin move changes everything
Amit Kulkarni breaks down the MLS vs. Big Tech debate and how it’ll impact you
OpenAI backlash, McDonald’s memes and Ford’s F1 return show perception drives the conversation 
Headlines show how perception shifts online and what to know about storytelling and risk
by Jessi Healey Mar 7
AI politics reach housing finance as Fannie, Freddie drop Anthropic
The FHFA ordered the GSEs to drop the AI provider after a dispute over usage restrictions
by Nick Pipitone Mar 4
AI comes into focus at Inman Connect New York 2026
Once again, the industry gathered in New York City, and AI was all the buzz. Here are just a few of the hottest takes
AI vs. agents: Is this the beginning of the end?
Jon Minerick, CEO of homecoin.com, unpacks his a la carte real estate model, why most flat-fee companies fail, and how AI could fundamentally reshape transactions, careers, and society itself
ai for real estate agents
Competence and transparency are being rewarded in today's real estate market, and the agents who exhibit those traits will flourish in the face of AI, CEO Blake O'Shaughnessy writes
incremental changes for exponential growth
Here are 5 simple ways to improve your systems, market knowledge, skill set and visibility
by Jimmy Burgess Mar 1
brokers wasting money on AI
The real estate firms that flourish will be those that treat AI as an extension of sound operational design, The Agency's Zane Burnett writes
by Zane Burnett Feb 27
answer engine optimization
Attention is now rented, and authority is infrastructure, Molly McKinley and Lauren Henss write. That means instead of the attention economy, we are now operating in the trust economy
Rev­o­lu­tion next: What ICNY 2026 re­veals about real estate's future
As tech tools change, Roland Kampmeyer writes, the real estate professional must double down on the things that only humans can do with service and sensitivity
by Roland Kampmeyer Feb 24
ChatGPT tests ads, Meta restructures messaging and AI reshapes search visibility
From chatbot conversions and conversational ads to messaging consolidation and digital afterlife patents, platforms are reshaping who controls the conversation
by Jessi Healey Feb 21
Can Zillow’s NotebookLM tool stand out amid AI saturation?
Inman tech writer Nick Pipitone put Zillow's new Google NotebookLM to the test to answer the questions 'Who's it for?' and 'What does it mean for your business?'
by Nick Pipitone Feb 20
Andy Florance at ICLV 2024
The company has vowed to slash over 35% of its spending on Homes.com after years of attempting to build a 4th major real estate listings search portal
by Taylor Anderson Feb 19
Why smart AI adoption is the new competitive advantage for agents
The AI advantage will belong to those who use it more intentionally, more consistently and more intelligently than everyone else, Mauricio Umansky writes
by Mauricio Umansky Feb 17
How AI may be driving interest rates higher: Redfin economist
Lenders are pouring money into AI, Redfin's Daryl Fairweather said. As a result, there's less capital leftover for loans on everyday items
by Lillian Dickerson Feb 17