ERA broker interview
ERA President Alex Vidal interviews award-winning broker-owner Mark Cenci
by Alex Vidal Jun 5
spring real estate market
The agents who consistently reach their goals recognize moments like this for what they are: Not guarantees, but opportunities, ERA President Alex Vidal writes
by Alex Vidal Mar 2
help clients become homeowners in 2026
With affordability continuing to challenge first-time buyers, agents can stand out by helping clients think creatively about what’s possible, ERA's Alex Vidal writes
by Alex Vidal Feb 6
Alex Vidal interview
ERA Brand President Alex Vidal talks negotiations, relationships and how leaders can ensure their agents maintain a high emotional IQ amid the rise of artificial intelligence
by Marian McPherson Jan 7
recruiting and retention
ERA President Alex Vidal welcomes recruiting season with tips for finding and keeping your strongest real estate team members
by Alex Vidal Nov 11
Alex Vidal on artificial intelligence
ERA Real Estate Brand President Alex Vidal talks about consumer behavior and why 'radical honesty' is more important than ever as AI influences the home shopping experience
by Marian McPherson Oct 3
Does the Compass-Anywhere deal set the stage for a private listings culture clash?
As the debate over private listings and the Clear Cooperation Policy raged on, Anywhere leaders charted a distinctly central path. Here's how that could change under a Compass banner
by Taylor Anderson Sep 25
Real estate CEOs sound off on CCP, M&A, being No. 1: The Download
Last week, the industry's biggest names took the stage at Inman Connect San Diego to talk about real estate's hottest topics and biggest controversies
by Christy Murdock Aug 4
Agents are 'fighting uphill' — but there's still opportunity
The shifting market, new buyer behavior and technology are changing how brokers approach their business, Anthony Lamacchia, Alex Vidal and Leo Pareja told Inman Connect San Diego attendees
by Lillian Dickerson Jul 30
How to make real estate recruiting 'a hell of a lot easier'
ERA Brand President Alex Vidal knows that agents are getting hit up by competing brokers. But he has a four-step guide for successfully grabbing more agents
by Taylor Anderson Jul 23
Get the success secrets playbook from a 2024 Rookie of the Year
In this Q&A with Tyson Hansen, ERA President Alex Vidal learns how he got his start and how he created outstanding outcomes in a tough year for real estate
by Alex Vidal Apr 10
ERA hits a home run with Major League Baseball campaign
Starting March 27, ERA will be running ads on streaming platform MLB.TV. The campaign also includes more than a dozen in-stadium events and local baseball opportunities for ERA affiliates
by Marian McPherson Mar 27
10 ways brokers can elevate their agent recruiting game
Get passionate and intentional about real estate recruiting, and see what a difference it makes in your real estate business, ERA's Alex Vidal writes
by Alex Vidal Feb 20
'Should I stay or should I go?' 5 questions agents should ask
This is the time of year to find out what you need from a broker and whether your current broker can provide it, ERA Real Estate President Alex Vidal writes
by Alex Vidal Jan 18
ERA Real Estate 'Moves Up' with new marketing campaign
ERA Real Estate is ending the year with #MoveUp, a campaign that highlights what motivates consumers and the agents who serve them
by Marian McPherson Dec 13