Sotheby’s takes staging to new dimension with latest partnership
Teaming up with spatial computing company Magic Leap, Sotheby’s is now offering buyers virtual reality experiences
by Marian McPherson Oct 30
Sotheby’s adds new exclusive, luxury decor to virtual staging app
The brokerage has partnered with Perigold in a bid to allow Sotheby’s agents to virtually stage listings with exclusive furniture and decor from Wayfair.com’s luxury brand
by Marian McPherson Sep 27
New AR tour app from Sparkout raises questions about the tech
Opinion
New bleeding-edge augmented reality home tour app from Sparkout raises more questions about the technology's role in the industry than it does about the home being viewed
by Craig C. Rowe Aug 30
Matterport to acquire AI-driven imaging company Arraiy
Arraiy, which uses machine learning to blend virtual and real environments, will see its engineering team and technology integrated into the Matterport family
by Jim Dalrymple II Jul 12
asteroom app tour
Asteroom pairs with an affordable rotating base and fisheye lens to create and publish interactive home tours in minutes. Can it compete with Ricoh and Matterport?
by Craig C. Rowe Jul 1
Lennar partners with SkyNav in mixed-reality marketing
San Francisco-based technology company creates mixed-reality environments and marketing presentations for real estate agents and developers
by Craig C. Rowe Jun 19
Houzz app now lets you test new floors in augmented reality
View in My Room 3D now allows users to test various floor design choices from Houzz's marketplace
by Marian McPherson Apr 24
Love VR, but hate the headset? Try Ground Control
The CMS solution for VR tour content, by Radical Galaxy Studio, is pushing the limits for pre-construction virtual reality real estate tours sans traditional equipment
by Craig C. Rowe Mar 15
Ricoh announces new flagship Theta camera for 360-degree tours
The compact camera can record 360-degree video in 4K, it has a revamped interface, it streams wirelessly, and it costs a bunch more
by Craig C. Rowe Mar 1
Augmented reality is becoming a widespread real estate tool
A new survey found that 14.1% of consumers have used either augmented or virtual reality in their home searches
by Jim Dalrymple II Nov 30
Luxury Connect: Michael Dreyfus on How to Scale Your Business
"As you move up in price point, you have to have an even more concentrated marketing strategy"
by Inman Sep 19