Think branding is just logos and pretty pictures? It goes deeper than that — and if it doesn’t, it should. Focus on these areas to ensure your brand is a true reflection of your real estate business
Forget business as usual. Get in touch with the realities of the present moment to develop deeper relationships with your team and your clients
Opinion
Your marketing is the storefront for your entire brand, so don’t cut corners, and don’t expect to go on autopilot
Start with an authentic foundation, and the sky is the limit
Realogy expansion brands CMO Jen Marchetti shares how she juggles Better Homes and Gardens and ERA's marketing while staying compassionate and authentic
The executive coach spent nearly a decade in the corporate world before taking an extended career break to parent her young children before ultimately transitioning to coaching. Now she helps real estate agents, and other professionals, get out of their own way
Opinion
How can you thrive in today's world? By building community. This means showing up time and time again to help, educate and offer value to the connections you cultivate and the people you bring together
Opinion
Only allow external voices to be an indicator. Let your heart and gut lead the way
Opinion
Starting your day with gratitude is going to allow you to attack the rest of the day with a mindset that differentiates you from the competition
Opinion
As long as you're not forcing yourself into someone else's idea of 'the right agent,' your true nature is going to shine through
Change what you're doing before it costs you
Get a jump on your career with this guide
How to foster connections on the platform
Although building trust takes time and patience, its impact is lasting
You have to put in the work and be authentic to build a brand