Your branding is costing you money: Here's how to fix it
Going hyperlocal and having a highly niched branding strategy will give you a huge advantage when it comes to potential customers finding you
by Bernice Ross Sep 1
9 tips for settling disaster insurance claims
With the devastation caused by Hurricane Helene, Hurricane Milton, now is the perfect time to review how to advise clients who experience losses from these natural disasters
by Bernice Ross Aug 30
'Profit is in the details': How to make your CRM pay off
Although CRMs are incredibly useful to productivity and profitability, few agents use these workhorse platforms to their max potential. Find out how to choose the right CRM, the features you’ll need and how to manage your workflow here
by Bernice Ross Aug 24
Digging into listing tech: Here's what you should know
It comes as no surprise that buyers want to see photos, detailed property information, virtual tours and more when looking for a house. But agents don't always deliver. Here are some strategies worth stealing
by Bernice Ross Aug 17
Let your voice be heard: Become an Inman contributor today
We see you out in the trenches every day hustling, bringing your clients top-notch service and making dreams come true. That's why we want you to become an Inman contributor
by Dani Vanderboegh Aug 14
How to use Instagram to motivate sellers to list with you
This ever-growing app is a powerful tool for building connections that result in leads contacting you. Here are a few creative ways Instagram can help you reach potential sellers
by Bernice Ross Aug 11
End the year strong: 5 smart ways to spend your marketing dollars
August is a terrific month to set yourself up for the rest of the year. Take advantage of it by using these tactics and effectively spending your marketing dollars. Here's how
by Bernice Ross Aug 4
3 looming shifts that could change real estate
Opinion
Increased regulatory enforcement and the ending of IC status are just a few of the possible changes that could greatly impact the way we do business. Here's what agents should prepare for
by Bernice Ross Jul 29
Start here: 9 skills agents need to nail from the start
Opinion
Connect with people you care about, and give them such excellent service that they will happily refer you to their friends and acquaintances
by Bernice Ross Jul 29
10 questions that'll predict whether a new agent will make it
Answer yes or no to the following 10 questions, and see how you score on the 'most likely to succeed in real estate' scale
by Bernice Ross Jul 27
Did Biden just upend licensing and education requirements nationally?
Opinion
President Biden's latest executive order could impose an unnecessary burden on those who seek to do business in a different state. Here's how it can impact the real estate industry
by Bernice Ross Jul 20
Beware of weak agents: 5 scenarios that can cost your sellers big money
Even in today's crazy market, weak agents can still cost their sellers plenty of money and opportunity. Here are five case studies that illustrate how costly working with a bad agent can be
by Bernice Ross Jul 7
Is this the right fit? Here's how to bet on the right brokerage
As a new agent, choosing a brokerage is a vital and nerve-wracking decision. To help ensure a good fit, print out these questions, and make sure to ask them during your interview
by Bernice Ross Jul 3
Stand out to win! How to make your buyer's offer jump off the page
With a barrage of impressive, over-asking offers flying in, how can your buyers stand out? It's no easy task, but these tips and strategies from the pros can help move your clients to the top of the list
by Bernice Ross Jun 23
Compensation errors, wrong hires and other costly mistakes team leaders make
Having the right team can be a major boon to your business — provided you take steps to avoid these 10 mistakes that can undermine the success of your team
by Bernice Ross Jun 18