How to close more listing appointments in today's market
When potential listing clients are talking to you and your competitors, this closing strategy from trainer Bernice Ross can help you win the day
by Bernice Ross Oct 18
How every agent can max the impact of social media
Want to be more effective on social media and reach even more potential clients? Bernice Ross shares how to take your posts, Stories and Reels to the next level
by Bernice Ross Oct 15
How to choose the right broker for you: Facts for every new agent
Ready to begin your career? Trainer Bernice Ross writes that your choice of brokerage is an important one, so here's how to make the right decision
by Bernice Ross Oct 8
This hidden barrier is blocking you from achieving real estate success 
Excuses undermine your credibility and weaken your intentions, trainer Bernice Ross writes. Find out how to stop making excuses so you can maximize your professional performance
by Bernice Ross Sep 26
Mom-and-pop flippers make the dream of homeownership a reality
Small real estate investors have a role to play in improving affordability and inventory, trainer Bernice Ross writes, and can be a key part of growing your real estate business
by Bernice Ross Sep 25
5 strategies to unlock your negotiation power in real estate
If you want to be a better negotiator, pace yourself, come prepared with examples in hand, and collaborate to arrive at the best possible decision for your clients, trainer Bernice Ross writes
by Bernice Ross Sep 18
A squirrel nibbling on an acorn to represent negotiation nibbling.
Stop small requests from turning into expensive deal concessions
by Bernice Ross Sep 17
10 face-to-face negotiation secrets every agent should know
Proven strategies to help you get your game face on
by Bernice Ross Sep 16
NAR vows to take its DOJ beef all the way to the top: The Download
They've been fighting since 2020, and now NAR plans to take the Department of Justice to the nation's highest court to enforce a previous settlement
by Christy Murdock Sep 7
Is good news finally on the horizon for the real estate industry?
Bernice Ross talks with Patrick Stone, chairman and founder of Williston Financial, about interest rates, new construction and the 2024 election
by Bernice Ross Sep 6
Big Brother’s little brothers are watching you
Opinion
Feeling like your listings are under scrutiny? They are. Bernice Ross lets you know more about the tools and techniques MLSs are using to ensure compliance with new commission rules
by Bernice Ross Sep 4
Pressed for time? Here’s how to make more in your schedule
Ditch these 6 common time management myths, and pick up as many of these 10 proven strategies from author and coach Bernice Ross, and you’ll find more time in your day to day
by Bernice Ross Sep 2
7 strategies for creating better opportunities in your business 
The difference between those who thrive and those who merely survive isn’t luck — it’s the choices they make, trainer and author Bernice Ross writes
by Bernice Ross Aug 21
A 9-step 'listening' consultation to help you talk to sellers post-Aug. 17
Be prepared for a listing appointment at a moment’s notice, have the tools at your fingertips, take notes, build connections, and stay focused on what’s best for the seller, Bernice Ross writes
by Bernice Ross Aug 19
The simple, powerful commission mindset reset you need today
Bernice Ross talks with James Dwiggins about the new rules of the road when it comes to agent compensation and client negotiations
by Bernice Ross Aug 13