The CEO of this big-box brand is 'hopeful' about real estate in 2026
REMAX Holdings CEO Erik Carlson reflected on the franchisor's growth in 2025 and offered predictions about 2026, which is primed to offer better affordability and sales
by Marian McPherson Dec 9
real estate agent budget
NAR’s Nykia Wright says the NAR and its Realtors are 'trying to outrun irrelevance.' Here’s how agents can plan smarter, build trust and stay relevant in 2026
by Rachael Hite Oct 8
Collage showing TikTok logo, Disney castle, medicine pills with warning symbol, cartoon banana, deal signs and Halloween bunting on a background of like/dislike icons and colorful bar graphs — representing a mix of brand controversies, platform control, seasonal marketing and viral trends.
Behind the headline-dominating controversies this week are powerful lessons in messaging, trust and public perception that agents can’t afford to miss, digital marketer Jessi Healey writes
by Jessi Healey Sep 27
Want to own your market online? How a top eXp team leader nabbed a coveted city domain name
Justin Havre's average ranking for over 3K keywords in the marketplace is No. 2. His SEO obsession led to building a top global team and owning 2 local portals. Listen to his story
The rise of punk rock kindness: What Superman teaches us about content that sticks
From viral dogs to soft-hearted heroes, audiences are craving sincerity over spectacle, and smart brands are paying attention
by Jessi Healey Jul 20
Is speed to lead dead?
The best real estate lead isn't always the hottest or most time-sensitive one. Chris Drayer shares how to reach out and lead nurture in a way that's best for both you and your potential client
by Chris Drayer Aug 26
More agents plan to switch brokerages in the coming year
Thirty-nine percent of agents plan to switch brokerages in 2024, according to Coldwell Banker Real Estate's latest survey, citing favorable commission structures and strong lead gen systems
by Marian McPherson May 1