Opinion
The result is less transparency, less independence and more centralized influence
The answer depends on how you crunch the numbers
Take your buyer consultation from transactional to consultative with this step-by-step system
Boots-on-the-ground usefulness makes real estate agents indispensable
Here's how to create stronger buyer offers and greater negotiating leverage
The agents who consistently reach their goals recognize moments like this for what they are: Not guarantees, but opportunities, ERA President Alex Vidal writes
Grow your database and grow your real estate business with Jen Berbas' systematic plan for goal-setting, open house hosting and buyer follow-up
Opinion
Escalating costs and the impact of deferred maintenance mean that buyers and sellers aren't always on the same page, so buyers are walking away, bi-coastal luxury agent Cara Ameer writes
After years of a housing affordability crunch, Congress has weighed in with competing proposals to make homeownership more possible for hopeful buyers
With affordability continuing to challenge first-time buyers, agents can stand out by helping clients think creatively about what’s possible, ERA's Alex Vidal writes
When you stop making marketing about yourself and start making it about buyers and sellers, Jimmy Burgess writes, everything changes
Learn how to craft a buyer offer that feels smarter, safer and easier to accept, with help from coach Darryl Davis
If your buyer clients keep stalling, ghosting or drifting, don't reach for better scripts, lead-gen expert Josh Ries writes. Reach for a better process
Help buyers understand the long-term impact of a real estate purchase instead of getting hung up on short-term market challenges, Luke Babich writes
As visualization tech becomes ubiquitous, the agents who thrive will be those who understand what buyers think, not just where they click, Molly McKinley writes