Don't leave buyers high and dry amid higher interest rates, coach Verl Workman writes. Develop financial and negotiation strategies to tap into the market, and help clients win
Broker and attorney Greg Hague says agents can tap into motivated buyers already in motion before they spend a dollar on marketing
Opinion
The Echo Fine Properties arbitration offers proof that real estate pros can turn the tide and ensure that they're compensated for their time, Spencer Krull writes
Zoomer co-buying is on the rise. Knowing what makes this generation tick and how to help them architect a deal can lead to new income streams in a stalled market, Annette DeCicco writes
Broker-owner Jeff Lichtenstein said he hopes the outcome of the arbitration serves as a 'benchmark' in future cases so that Realtors are rightfully paid for the work they put in
Author and broker Dr. Lee Davenport explores the pros and cons of the 50-year mortgage for consumers and advises caution
Asking the right questions that start with 'why' can reveal your buyers’ true motivations and keep contracts from falling apart, writes broker Annette DeCicco
Help your buyer clients achieve their goals before the year ends, trainer Bernice Ross writes, and start 2026 strong with a commission check in your pocket
Do buyers or sellers have the upper hand? 3 real estate brokers explain why it's an impossible question to answer and how they're helping clients navigate a fragmented market
Knowing DPA programs allows you to serve buyers where they are and strengthen your reputation as the professional who makes homeownership possible, Doreen Spagnuolo writes
When you have a buyer-focused transaction management system, you don’t skip the steps that matter most, Cassie Walker Johnson writes as she wraps up her 8-step plan
Opinion
Kirk’s assassination may reshape real estate sentiment and buyer behavior. Jeremy Brazoban explores 5 takeaways on how tragedy can ripple through housing markets and client psychology
While the home inspection process can cause homebuying deals to wobble, it doesn't have to tank them altogether. Cassie Walker Johnson shares strategies to add clarity and calm
In Part 5 of her 8-part series, Cassie Walker Johnson helps you help clients navigate the complexity and detail of the buyer offer
The week on The Download: After years of frustration, homebuyers are finally back in the driver's seat in many markets