EXp's Wendy Forsythe to agents: Focus on experience over metrics
The chief marketing officers for eXp Realty, Brown Harris Stevens and CoStar Marketplace share why sales metrics don't resonate with today's consumers and what agents can do instead
by Marian McPherson Jan 22
EXp Realty taps Wendy Forsythe as new chief marketing officer
Industry sales, operations and strategy veteran Wendy Forsythe is eXp Realty's newest chief marketing officer, according to an announcement on Thursday
by Marian McPherson Apr 25
Airbnb vet Jonathan Mildenhall to unify Rocket's marketing efforts
The company's first CMO will be responsible 'for creating a unified and compelling voice for all businesses' under the Rocket umbrella, including Rocket Mortgage and Rocket Homes
by Matt Carter Jan 5
EXp Realty names Carolyn Merchant as new CMO
Toronto-based marketing executive Carolyn Merchant is eXp's newest chief marketing officer. Merchant joined the company in January 2022 as the vice president of brand and communications
by Marian McPherson Apr 10
Bright MLS names Realtor.com veteran Amit Kulkarni as new CMO
Kulkarni begins Monday as Bright's new chief marketing officer. He joins the 100,000-subscriber multiple listing service after 11 years at Realtor.com, where he led its brand and creative team
by Andrea V. Brambila Mar 16
Clients expect a tech-savvy agent: EXp chief marketing officer
EXp Chief Marketing Officer Courtney Chakarun explains how the cloud-based brokerage navigated a visual rebrand, international expansion and more during the pandemic
by Daniel Houston Sep 16
Realogy Expansion Brands CMO: Don't fall for this marketing trap
Realogy's Jennifer Marchetti on what it's like juggling two brands, what she does as a CMO all day and how her job is similar to that of a fortuneteller
Century 21's CMO shares the secret to a successful rebrand
Century 21 Chief Marketing Officer Cara Whitley shares what she loves about marketing, the inspiration behind the brokerage's 2018 rebrand and what's next
by Marian McPherson Sep 9