Agents cite ‘significant’ AI gains — but not from their brokerage’s tools
Agents report: The AI that's boosting productivity is outside the brokerage's tech stack
by Daniel Houston May 18
How I built a chief of staff with Claude Cowork
Connecting Claude Cowork to email, calendar, Google's Chrome Browser and more
by Audie Chamberlain May 11
How AI is intensifying real estate fraud — and what agents can do
The next wave of real estate fraud will be automated, scalable and harder to stop
by Nick Pipitone Apr 21
NWMLS is one of few MLSs that don’t allow coming soons. Redfin says that should change
Redfin veteran Joe Rath — now at parent Rocket — said his company 'supports a seller’s choice'
by Taylor Anderson Apr 16
This AI-powered listing strategy beats April's 'perfect-week' launch
Use AI tools to make your next listing stand out from the competition
by Verl Workman Apr 6
A step-by-step guide for using AI to master real estate marketing
Use a specialized AI stack to build authentic, high-converting content in half the time
by Marci James Mar 30
The truth about AI in real estate (according to agents)
Realtors told Inman how they’re actually using AI — and what might come next
by Nick Pipitone Mar 26
real estate AI tech stack
These 3 tools cost about $50 a month and replace your other AI subscriptions
by Drew Thompson Mar 20
OpenAI backlash, McDonald’s memes and Ford’s F1 return show perception drives the conversation 
Headlines show how perception shifts online and what to know about storytelling and risk
by Jessi Healey Mar 7
incremental changes for exponential growth
Here are 5 simple ways to improve your systems, market knowledge, skill set and visibility
by Jimmy Burgess Mar 1
Can Zillow’s NotebookLM tool stand out amid AI saturation?
Inman tech writer Nick Pipitone put Zillow's new Google NotebookLM to the test to answer the questions 'Who's it for?' and 'What does it mean for your business?'
by Nick Pipitone Feb 20
Meet Areia, real estate's 'synthetic human,' always-there agent avatar
An acronym for Autonomous Real Estate Intelligence Assistant, Areia assumes the look of a blond woman as it helps buyers peruse the market and sellers understand pricing strategy
by Craig C. Rowe Dec 23
Real estate agent using digital tools with AI interface overlay, symbolizing collaboration between humans and artificial intelligence in real estate.
AI adoption in real estate is evolving fast, but its real progress comes from people — the agents, brokers and marketers shaping how the technology works with them
by Jessi Healey Nov 3
AI expert: Agents must harness AI or be replaced by those who do
Use existing artificial intelligence to your advantage, Kevin Hawkins writes in his new book. ‘You don't have to worry about AI replacing you. You have to worry about agents using AI replacing you’
by Taylor Anderson Oct 30
A $20 bill on top of a laptop to exemplify how to fulfill your marketing needs with AI in 2025.
Using AI doesn’t have to be difficult or expensive, America Foy writes. Here’s how to start using ChatGPT, Google Gemini or Claude to shave hours off of your marketing efforts today
by America Foy Oct 20