7 strategies for making peace with an angry client
What do you do in the face of a client meltdown? Find out how to develop a strategy for defusing disputes in a positive way
by Bernice Ross Jun 24
Hope, dream and fix it: What agents can learn from 2020 candidates
Opinion
What agents can learn from presidential marketing campaigns
by Bernice Ross Jun 24
How to truly tap into what luxury homebuyers want
Appeal to ultra-wealthy buyers’ reptilian brains, and focus on the luxe creature comforts that everyone appreciates
by Bernice Ross Sep 4
Why relationships in real estate still edge out technology and data
Opinion
Don't waste your time worrying about disruption, focus on what your clients really want
by Bernice Ross Mar 12
The insider clickbait secrets for real estate marketing on steroids
How AI will take over election predictions -- and home valuations
The ways artificial intelligence is shaping our lives
by Bernice Ross Nov 7
Why buyers buy -- unlocking your clients' reptilian instincts
'The Global Code': Reshaping luxury real estate as we know it
Clotaire Rapaille teaches us about global buyers and sellers
by Bernice Ross May 31
6 marketing lessons learned from Donald Trump's campaign
Candidate excels in using the fix-it approach
by Bernice Ross Sep 14
Rewire your brain to become a top producer
Knowing how to shift your mindset will result in a better business and life
by Bernice Ross Jun 29