Listings categorized as 'coming soon' have traditionally carried additional marketing appeal to sellers, allowing agents to build momentum and gather market feedback prior to accepting offers
2021 came with Realtor misbehavior, rising legal and regulatory scrutiny and MLSs becoming tech investors after Zillow's acquisition of ShowingTime
California Regional MLS CEO Art Carter told Inman that NAR's Clear Cooperation Policy has resulted in more listings being marketed on the multiple listing service, not fewer
While brokers see the study as reason to re-evaluate NAR's pocket listing policy, MLSs push back on the study's conclusions, pointing to a hot market. This is the 3rd in a 5-part series
Opinion
Although it was originally designed to help consumers, 'Coming Soon' has now become a fragmented and ill-defined status used to attract buyers with the false promise of an oasis of hidden home supply. Can it be reformed, or should it be retired?
Opinion
People need to stop thinking of coming soons and pocket listings as identical. They aren’t, and they each need their own rules
San Francisco's RESAAS-built RealTimeMLS is full of pocket listings and buyers who need a place to live
The new product from zipLogix aims to make it easier for agents to circulate listings to colleagues before they hit the market
Mid-Atlantic brokerage streamlines pre-marketing on Zillow and Facebook
RESAAS plans 'agent-only, nationwide pre-market listing service'
When protecting clients comes into play
Buyside matches a brokerage's buyer contacts with its listings
Can advertising early help buyers circumvent competition and reduce time on the market simultaneously?
The mega agent, broker and owner shares her system for generating leads and dominating listings in her market
Listing agents can search BuyerNeeds.com for potential homebuyers