Douglas Elliman CEO on Compass-Anywhere: 'From the outside, it looks like a mess'
In an exclusive interview with Inman, the CEO discussed Douglas Elliman's recent initiatives and criticized the Compass-Anywhere merger as bad for agents and the real estate industry
by Lillian Dickerson Jan 28
HomeSmart celebrates 25 years with new branding, messaging
HomeSmart unveiled new branding for its 25th anniversary on Tuesday. Brokerage leaders said the redesign reflects its commitment to 'simplicity and transparency'
by Marian McPherson Oct 14
Lone Wolf embraces the wild in new logo and marketing rebrand
A forest-rich green monogram with serif font replaces the deep reds and howling wolf profile of earlier efforts. The new designs aim to reinforce the entrepreneurial spirit of the Lone Wolf brand
by Craig C. Rowe Jan 23
The Keyes Company rolls out brand refresh ahead of 100th anniversary
The rebranding effort, a collaboration with Tiny Wins, includes a fresh visual identity, advanced technology tools and a renewed commitment to customer-focused service
by Richelle Hammiel Nov 19
To elevate the industry, Chime becomes Lofty
The rebrand was driven by a number of business factors, such as ongoing confusion with the web bank of the same name and its evolution far beyond customer relationship management
by Craig C. Rowe Nov 7
Now LiveEasy, moving concierge is all-in on life after closing
Moving technology and concierge company MoveEasy has rebranded as LiveEasy to accommodate new tools, better connectivity and its introduction to the rental market
by Craig C. Rowe Jun 20