On this episode, VP of Brand and Product Marketing at Zillow, Beverly W. Jackson, provides a tactical, step-by-step guide for developing a personal brand, including selecting the right gear and platforms and using storytelling and lived experience to attract clients
Stop chasing views, and start building momentum for your real estate brand online. Lead gen expert Josh Ries shares a 30-day plan of action
In recent months, Inman spoke with agents succeeding on many different social platforms. Now all their tips are gathered in one place — plus some bonus tips from Ryan Serhant
Open houses offer more than an opportunity to market a single listing, Josh Ries writes. They allow you to connect, both in person and online, long after they end
If your feed feels scattered and leaves clients guessing, you’re not posting with purpose. Alyssa Stalker shares how to build a clear content lane that creates trust and a path to work with you
'As an entrepreneur, as a creative, as a business person ... if you want to grow, you have to evolve,' Jordan Silver told Inman. And he's doing just that on his social media channels
Salt Lake City-based Kaitlin Hannig may take shocking jabs at her viewers during Instagram home tours, but it helps draw in like-minded clients. Today, 75% of her business comes from the platform
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How design-forward marketing is reshaping customer experience and agent success
AI is transforming real estate marketing, policy and platforms. From automation to oversight, Jessi Healey weighs in on what agents need to know now
Angel Nicolas, Tiffany McQuaid and Jonathan Vega's different approaches to the marketing tactic show there's no one-size-fits-all approach when it comes to finding success through social media
Want more engagement on your next social media post? TikToker Courtney Benson and Jimmy Burgess tell you how to show up with authenticity and share the good, the bad and the ugly
From thirst-trap conservation to alt text updates, the latest platform shifts prove that tone, clarity and inclusion matter more than ever. Jessi Healey breaks it down
Forget same-old, same-old flyers and social media posts. Trainer Rachael Hite offers smart strategies for using Canva to streamline your marketing and communication
Jessi Healey breaks down Meta’s new AI app, Instagram’s creative updates, and the fine line between funny and flop when brands go viral
By embracing branding, storytelling, PR and leveraging AI, Angela Yungk writes, agents can establish a competitive edge that extends far beyond transactions