Extroverts beware: AI is giving real estate introverts the advantage
Luxury consultant Chris Pollinger helps you discover how AI is revolutionizing real estate marketing, empowering introverts to shine and reshaping professional dynamics
by Chris Pollinger Feb 26
15 fresh, workable video content ideas for 2024
If you know you should be creating video for marketing, but you're out of ideas, Jimmy Burgess offers plenty of strategies that are working now
by Jimmy Burgess Feb 23
6 scripts agents need for a time such as this
Meeting the unique needs of buyers and sellers today means knowing just what to say to generate important dialogues. Jimmy Burgess offers scripts that resonate in our current market moment
by Jimmy Burgess Feb 18
Six images of various types of real estate clients to exemplify crafting powerful client personas.
Knowing who you're talking to in your marketing gives you a greater ability to craft and target your messaging. Digital marketing expert Marci James shares strategies for crafting a client avatar
by Marci James Feb 12
These 5 keys can make or break your email delivery
Bouncebacks and spam will undermine your content marketing strategy. Broker Eric Bramlett offers insights and tips to help agents get their message across via email
by Eric Bramlett Jan 31
Does your 'date-the-rate' advice constitute deceptive advertising?
CEO and new Inman contributor Jillayne Schlicke explains how common phrases around financing and interest rates can land you and your business in hot water
by Jillayne Schlicke Jan 30
Prompt like a pro with ChatGPT, and you'll get unparalleled output
Rajeev Sajja and Jimmy Burgess offer a 4-step formula for making your ChatGPT input the best it can be, so you get the results you really want
by Jimmy Burgess Jan 5
How top real estate creators (like you) are cracking the algorithm
Alexa Rosario, eXp agent and new Inman Contributor, outlines the strategies and techniques that drive engaged potential clients through each phase of your funnel marketing setup
by Alexa Rosario Dec 20
3 simple, must-know truths about lead generation
What differentiates effective, successful agents from those who aren't seeing results? According to broker and new Inman contributor Joseph Santini, it's the willingness to lead-gen consistently
by Joseph Santini Dec 12
Take 5 minutes, make this change to your Google Business Profile
Marketing director Kate Hulbert shares this quick and simple update to make your social media and digital marketing more effective and targeted
by Kate Hulbert Nov 27
Strategize for success: Your 2024 social media playbook
Join Katie Lance in this week's Inman Access class and learn how to create a social media calendar that will drive engagement, boost your business and keep you winning through 2024
by Claire Buzzanca Nov 22
Feeling a little nervous? Here's how to recession-proof your business
If a recession comes, writes Jimmy Burgess, keep in mind that it is not just a time of challenges but also of opportunities. Here he lays out ways to lead gen and lead nurture now
by Jimmy Burgess Nov 16
Seal the deal with Instagram leads to generate 10% more business
Instagram expert Michelle Berman-Mikel teaches you to actively prospect and convert your Instagram connections into buyers and sellers who only want to work with you
8 video marketing strategies that grew my real estate team
According to team leader and new Inman contributor Sarah Bennett, video marketing provides tremendous return on investment when you follow these strategies
by Sarah Bennett Nov 7
Perfectionism is stopping your social media success: Katie Lance
In her Inman Connect session, the Get Social Smart Academy CEO explains the power of thoughtful planning, daily engagement and authenticity when creating a social media strategy
by Marian McPherson Nov 1