Promo is a video content creation tool made by Slidely. It uses a large library of stock footage to create video promotions in only a couple of minutes.

by Craig C. Rowe | May 3

ProsperWorks is Google’s most recommended CRM for use with its G Suite of productivity software. It’s a color-coded, Gmail-powered solution for agents who don’t necessarily need the enterprise-level commitment and marketing prowess of tools like Top Producer, Contactually or Chime. Hybrid brokerage Houwzer gives it high marks.

by Craig C. Rowe | Apr 7

RealtyBackOffice is an enterprise solution for managing every aspect of a real estate deal.

by Craig C. Rowe | Mar 24

WellcomeMat doesn’t create video for you. It’s not an presentation or a content production tool. Its highest and best use is as a way to manage, distribute and measure video marketing.

by Craig C. Rowe | Mar 22
Opinion

On the brokerage level, virtual real estate offices are trending. And since the beginning of real estate, agents have been on the go. Being mobile in this industry, however, continues to get easier with a little help from the internet and technology.

by Craig C. Rowe | Mar 17

To paraphrase a classic line from “Fletch” — “It’s all big data these days.” Totomic consolidates non-commoditized data sources, such as deep property information, lifestyle and behavioral data, and social activity to categorize the people who live around a listing.

by Craig C. Rowe | Mar 15

SnapNHD is a fast, smart way for agents in California to order NHDs.

by Craig C. Rowe | Mar 13
Opinion

Skyler 360’s completely renovated, color-coded identifiers and lack of Windows-themed utilitarianisms help create a sharper, more intuitive user experience. It’s now something you’ll have more fun using as a result.

by Craig C. Rowe | Mar 10

Listing presentation product Ingage deftly maneuvers video, text and images to help real estate agents bolster their impact on prospects.

by Craig C. Rowe | Mar 8

As easily as a seller agent could use the Homeselfe RE app to augment their listing presentation with an energy analysis, a buyer’s agent could use it to highlight outdated HVAC systems or an antiquated water heater — and justify concessions.

by Craig C. Rowe | Mar 6

HomeASAP has added an app to its platform of agent networking and marketings tools.

by Craig C. Rowe | Mar 3

Business automation is getting easier, and agents who are fans of finding ways to streamline lead cultivation will want to have a look at Agent Legend.

by Craig C. Rowe | Feb 27
Opinion

Real estate agents should use return on investment as a more important factor than cost when analyzing marketing and technology products.

by Craig C. Rowe | Feb 22

Vscreen Community Videos are fast, easy ways for agents to become neighborhood specialists.

by Craig C. Rowe | Feb 15
Opinion

Don’t look at it as a challenge to cut through the noise; you merely need to get the right people to hear you.

by Craig C. Rowe | Feb 13