Invelo is the new investor’s solution, an application for the strategic, tech-forward property buyer who doesn’t wait to be told about opportunities.
March is Marketing and Branding Month here at Inman. As we enter spring selling season, let’s explore which tried-and-true tactics and cutting-edge innovations are getting deals done in today’s market. We’ll also recognize the industry’s marketing and branding leaders with Inman’s Marketing All-Star Awards.
Invelo is an investment property acquisition platform
Platforms: Web; mobile responsive
Ideal for: Investors; agents; landlords
Top selling points:
• Vertical, multi-channel
• Onboard, data-driven listing search
• Direct-to-seller marketing
• Marketing automation
• Portfolio/per-property analyses
Top concern(s):
I worry about Invelo becoming too much for its market, meaning it runs the risk of being avoided because it offers more than what most investors in its target audience would need. The marketing creation tools are sharp, for example, but better suited to the agents who would use it than owner-operators. Time will tell.
What you should know
Invelo may not be for every real estate investor out there, such as the crusty, local ladder-bearer who can clean his own gutters, change his own apartment locks and who collects rent by a slot in his office door. And that’s fine; everyone who owns rental property has their own way of doing things.
Invelo is the new investor’s solution, an application for the strategic, tech-forward property buyer who doesn’t wait to be told about opportunities. They’re hunting, analyzing and love data. This software is also for agents who have investors in their sphere or who want to steer themselves into that niche.
Web-based and framed by a sleek, consumer-inspired experience, Invelo is the BoldTrail or Lofty for independent, data-smart real estate investors. Its primary benefit is its ability to undermine the many disconnected, redundant and clunky ad-hoc systems a lot of property hunters cobble together to manage their businesses.
The software includes marketing sequence and campaign building, robust property search powered by First American data, hyper-specific prospect (property prospects) list building, task management, in-depth performance KPIs to benchmark the user’s own performance and even an on-board Canva-esque marketing asset creator.
In lieu of assessing each component of Invelo, know that the software provides for a daily system of record for anyone wanting to fully embrace property investing. The system helps prove that owning rental homes and small apartment buildings is not passive, but it can be more intelligently managed.
Invelo helps future-proof your portfolio. As a user finds a more complex transaction or learns exactly what kind of property works best for them (urban cash-flows, suburban single-family, duplexes, etc.), Invelo will empower them to scale in that direction. They won’t bump into limitations in functionality or have their productivity hindered by software that can’t connect a marketing message to the reason you landed the deal or alert you to a great opportunity before a local rival tracks it down.
You should know that the marketing content creator stems from Invelo’s founder having a background in direct mail, primarily for investors. Justin Silverio bought a home or two, figured out how to find more, then turned what he learned into a product he could replicate for others. Business 101. He landed an agreement with Bigger Pockets, which is the Tom Ferry of the investing world, for lack of a better comparison. Invelo’s initial iteration came to life in 2022.
I noted from the demo that while sharp and flexible, the guts of Invelo could use some refinement. Plus, it risks becoming a bit bloated if he weighs it down with bulky add-ons. In short, it could use some filing around the edges; I’d like to see it really cut weight. But for now, there’s more than enough bulk to carry the load.
In the last 18 months or so I’ve seen some sharp solutions for the investor world. Fractional stands out in this niche, as does New Western’s evolution to be more than a marketplace. Baselane does cool stuff with property banking and finances.
Add Invelo to the list.
Have a technology product you would like to discuss? Email Craig Rowe
Craig C. Rowe started in commercial real estate at the dawn of the dot-com boom, helping an array of commercial real estate companies fortify their online presence and analyze internal software decisions. He now helps agents with technology decisions and marketing through reviewing software and tech for Inman.
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