Opinion
What a groundbreaking shift in celebrity marketing can teach you about leadership
This one fatal mistake ended an empire, and it's not what the headlines want you to believe
Sponsored Content
Why the customer experience is becoming the real competitive advantage
At every touchpoint, ask yourself: Does this feel like a 5-star experience?
Jerimiah Taylor unpacks what AI actually is for real estate and why most think about it wrong
Stop obsessing over objection handling, and start adding value at every stage
Earn real trust by ensuring your clients feel like they're in good hands with you
In a market flooded with agents who cut corners to close faster, coach Darryl Davis writes, your commitment to doing things right is your greatest competitive advantage
Opinion
Mergers and acquisitions are big business, and technology plays a critical role, writes contributor Lauren Henss. The real game changer? Whether the organization can handle the merger swiftly
REMAX Holdings CEO Erik Carlson reflected on the franchisor's growth in 2025 and offered predictions about 2026, which is primed to offer better affordability and sales
On this episode, VP of Brand and Product Marketing at Zillow, Beverly W. Jackson, provides a tactical, step-by-step guide for developing a personal brand, including selecting the right gear and platforms and using storytelling and lived experience to attract clients
Erik Carlson said the company's franchisees are 'seeing a lot more inbound activity here,' which may, in part, be in response to the recently announced acquisition of Anywhere by Compass
HomeSmart unveiled new branding for its 25th anniversary on Tuesday. Brokerage leaders said the redesign reflects its commitment to 'simplicity and transparency'
Success in real estate is a lot like producing Broadway — build the right cast, believe in your story and deliver an unforgettable experience
Compliance expert Summer Goralik shares how Disneyland’s digital reinvention reveals what the real estate industry must protect: access, transparency and the power of innovation