real estate marketing lessons
The real estate industry has an addiction to hot leads, Josh Ries writes. Learn from the marketing strategy of a successful auto mechanic to shift your attention
by Josh Ries Dec 4
buy real estate leads
Don't ignore the potential of paid leads, Josh Ries writes, especially if you're spending your time and energy generating leads on your own
by Josh Ries Dec 3
Andrew Wild
Lofty’s Andrew Wild joined Zillow as employee No. 60 — when he left, it had grown past 6,000. After stops at Tom Ferry and Final Offer, today, he’s sharing predictions for where the industry is headed
In latest industry hook-up, Follow Up Boss and Rechat target industry power users
The companies' 2-way integration means data acted upon in one will be updated in the other. Users can also use Rechat’s tools to identify and contact existing FUB lists and leads
by Craig C. Rowe Dec 2
lead generation metrics
These 5 metrics give you a custom dashboard to plan smarter, grow faster and stop guessing, Josh Ries writes. Head into 2026 with a plan based on data, not hope
by Josh Ries Dec 2
real estate website
If you’re stuck wondering why your real estate website hasn’t changed your business, Josh Ries writes, take a hard look at how you’re using it
by Josh Ries Nov 24
social media for real estate
Social media allows great real estate agents to stay visible, connected and valuable to the people and communities they serve, Jimmy Burgess writes
by Jimmy Burgess Nov 23
Dispatches from NAR NXT as real estate grapples with AI
NAR NXT is known for its focus on governance and the larger issues that shape how agents work, but it also reminds us that there are a lot of sharp, creative people leading the industry
by Craig C. Rowe Nov 21
2025 holiday season
As the holidays approach, Bernice Ross writes, it's time to plan ahead and prioritize celebration so you can make the most of the 2025 holiday season
by Bernice Ross Nov 20
real estate business
When you show up for the people around you, you build trust, strengthen relationships and earn new opportunities, Amy Corr writes
by Amy Corr Nov 19
41 years, 8 lessons, 1 truth about real estate that never changes
If you want to build a life and career worth smiling about, coach Darryl Davis writes, don’t just chase the newest app or lead system. Go back to the fundamentals
by Darryl Davis Nov 17
5 things to know before throwing money at real estate problems
Your real estate budget isn't built for brute-force spending, Josh Ries writes. It rewards clarity, consistency and thoughtful execution
by Josh Ries Nov 14
Why 88% of agent conversations never make it to the CRM
Cloze CEO Dan Foody reveals that 88% of conversations never enter the CRM and only about a third of CRM contacts have been touched in the past year