Mortgage giant's 60-second 'Own the Dream' Super Bowl ad featured a live singalong by thousands of fans in New Orleans to John Denver's 'Take Me Home, Country Roads'
CoStar Group is launching Homes.com back into the spotlight on Sunday with a pair of 30-second Super Bowl spots from ad agency RPA starring Dan Levy, Heidi Gardner and Morgan Freeman
CoStar plans to advertise during this Sunday's Super Bowl, running 4 commercials, and at major cultural events in what it describes as 'the biggest marketing campaign in real estate history'
In 3 star-studded advertisements for Homes.com that appeared on YouTube over the weekend, the CoStar Group teases a 'revolutionized' shopping experience ahead of Super Bowl Sunday
Psychologists, addiction experts and gamification specialists agree search portals like Zillow and Realtor.com can be irresistible to vulnerable users. But the question is, how big of a problem is it?
'You used to want sex, but you're in your late 30s now ... You need Zillow,' according to a mock commercial that aired this weekend on 'Saturday Night Live'
The owner was about to put the iconic property on the market before the coronavirus pandemic ground his plans to a halt