Listings remain the name of the game, and agents who have the systems and skills in place to list properties and create client relationships will win, author and coach Darryl Davis writes
From cold calling and radio shows to painting classes, agent efforts to grow sphere of influence aren't one-size-fits-all
Don’t believe the lies. You are in the right place, at the right time, and in the exact business that can help you build the life you always dreamed of having
Stop sending the same-old, same-old marketing collateral. Use QR codes to make everything you provide more meaningful
Here are some tips on software products Inman recommends for the new agent or the seasoned professional who’s just now coming around to the modern marketplace
Opinion
A USPS report found that more than 70 percent of Gen X survey respondents feel mail is more personal than online digital communications. Forty-seven percent of millennial respondents said they took the action of visiting the website of a company sending them direct mail
Addressable is partnering with Open AI’s ChatGPT software to make it even easier for agents to execute personalized marketing efforts. The product is called SmartCopy
Some agent types aren't going to survive a downturn. Here's how to avoid being one of them
The targeted marketing company's largest real estate campaign was just over 53,000 pieces, but it found 3 out of 4 mailings were 500 or fewer pieces, with 70% stamping campaigns below 750
Choose your words wisely. They truly do set the course for your journey. Focus on your ideal clients and how you can best serve them
The Everywhere Real Estate plan also sets up an agent's Google My Business Profile, another critical facet of online marketing that can challenge smaller teams and new agents
Opinion
While its value proposition isn't anything totally new, there are some cool add-ons here that should entice agents needing to fire up their marketing to take a second look
In today’s heated seller’s market, these tactics can help you stand out from the pack and help your buyers find their dream homes
Opinion
Still effective, especially when combined with integrated digital campaigns, direct mail remains an ideal opportunity for agents looking to build local awareness
Being persistent, using the tools that work for you and staying personable are just some of the key moves that agents told Inman help them to bring back leads that have gone cold