Use software to automate the small stuff, tech leaders advise
Courted CEO Sean Soderstrom, Zoocasa CEO Carrie Lysenko and Bramlett Residential Real Estate owner Eric Bramlett debated the impact technology has on homes sales Thursday at ICNY
by Craig C. Rowe Jan 23
Fears of a widespread commission shift are unfounded. Here's why
Opinion
Most homebuyers will continue to use an agent and most homesellers will continue to cover buyer agent commissions, writes broker-owner Eric Bramlett of Austin-based Bramlett Residential
by Eric Bramlett Sep 24
These 5 keys can make or break your email delivery
Bouncebacks and spam will undermine your content marketing strategy. Broker Eric Bramlett offers insights and tips to help agents get their message across via email
by Eric Bramlett Jan 31
Broker Spotlight 2023: Check out our end-of-year roundup
Each week we bring you the facts and figures, goals and strategies of some of the industry's best managing brokers and broker-owners. Here's our roundup of 2023's profiles to inspire and edify
by Christy Murdock Dec 28
Performance marketing for real estate: What you should know
It's not just how your marketing looks, it's how it performs. According to broker-owner Eric Bramlett, in performance marketing, results reign supreme
by Eric Bramlett Oct 5
How you can fight the 'hidden dangers' of unmanaged stress
No matter how much you love your job, stress can keep you from maximizing your opportunities while it undermines your performance
by Eric Bramlett Sep 29
Multiple offers? Here's how to write a competitive contract and win
From financing to contingencies, Eric Bramlett walks you through creating a compelling contract to come out on top in multiple offer scenarios
by Eric Bramlett Aug 30
metrics, data, numbers
Forget the jargon and hype, and use these terms to get to next-level marketing prowess. Here are the metrics that truly move the needle
by Eric Bramlett Jul 10
How do you know if your email newsletter is getting results?
Measurement is critical over time to optimize content and delivery to generate leads, foster conversations and help you stand out among your peers
by Eric Bramlett Jun 28
How to create an email newsletter that cuts through the noise 
A well-designed email with meaningful content helps to build your brand while you generate and nurture leads
by Eric Bramlett May 25
5 marketing metrics brokers and team leaders should scrutinize
In order to drive growth and profitability, it's important to keep your eye on the bottom line, and these numbers will help you do just that
by Eric Bramlett May 18
4 common conversations your clients don't want to have
Communication in all types of circumstances can help to set your services apart. Here's how to approach four common bad-news scenarios and keep your client relationship moving forward
by Eric Bramlett May 3
Real-world ways this tech-forward firm is using ChatGPT
Stop focusing on repetitive tasks and start focusing on the kind of client service that moves the needle and grows your business
by Eric Bramlett May 3
Be prepared for bad news — and learn how to deliver it to clients
Bad news is just part of the reality for real estate agents. Here's how to deliver it effectively while ensuring clients are properly prepared and educated
by Eric Bramlett May 2
Broker Spotlight: Eric Bramlett, Bramlett Residential
Find out how this Austin broker took an initial setback and turned it into a thriving brokerage that's focused on motivating the team
by Christy Murdock Apr 13