higher-rate market
Don't leave buyers high and dry amid higher interest rates, coach Verl Workman writes. Develop financial and negotiation strategies to tap into the market, and help clients win
by Verl Workman Jan 13
First-time buyers get creative with financing in 2026
Easing interest rates, down payment assistance and builder incentives are helping 1st-time homebuyers compete, according to the latest from the National Association of Realtors
by Marian McPherson Jan 6
real estate lead-gen lesson
As you seek to put together a lead-generation strategy, Josh Ries provides a starting point to help you determine who you're talking to
by Josh Ries Jan 5
NAR profile of home buyers and sellers
Agents who think they know market conditions may need to think again, writes trainer Bernice Ross. She shares her top insights for success heading into 2026
by Bernice Ross Nov 24
real estate podcasting
Your voice is your brand, CEO Stacey Ross Cohen writes. Let it be heard when you make real estate podcasting part of a compelling content marketing strategy
by Stacey Ross Cohen Nov 18
real estate market is brutal
Boomsday isn’t a fantasy, Oliver Graf writes. It’s what happens when years of pent-up demand hit a turning point. And that point is coming soon
by Oliver Graf Nov 9
A house with Ben Franklin peeking over the roof to signify down payment assistance education.
Knowing DPA programs allows you to serve buyers where they are and strengthen your reputation as the professional who makes homeownership possible, Doreen Spagnuolo writes
by Doreen Spagnuolo Oct 9
How to give children a voice in the real estate process
Troy Palmquist talks with Texas real estate professional Ashley Willis about her book series and activity guide designed to help kids navigate the moving process
by Troy Palmquist Oct 9
A woman in front of a home asking herself the rent vs. buy question.
Find out how to help potential homebuyers navigate the market, Bernice Ross writes, while dispelling myths that might be keeping them from moving forward
by Bernice Ross Sep 5
A for-sale sign posted in front of a residential home
The dip is due to a weak July jobs report, a neutral inflation report and home sale prices moving past their peak as fall approaches. Those factors give buyers significant leverage
by Lillian Dickerson Aug 21
1st-time buyers say 'yes' to older starter homes due to higher costs
New construction starter homes may be a thing of the past as costs continue to rise, according to a report from Cotality. Buyers are flocking to a new kind of starter home, one that's older, smaller
by Lillian Dickerson Jul 29
Expert energy: How to become the go-to agent in any market
The real estate agents who rise to the top, coach Darryl Davis writes, are the ones who commit to daily growth, connection and service
by Darryl Davis Jul 8
The secret to making your clients love you: Save them money
Helping clients and prospects save money is one of the most powerful marketing strategies
by Bernice Ross Jun 23
The spring sizzle fizzles: Economic jitters chill buyer demand
Despite a flood of new listings, buyers are cooling off from high prices, rising mortgage rates and economic uncertainty, according to new reports from Zillow and Redfin
by Richelle Hammiel May 16
Home prices kept rising in Q1 but fewer cities saw double-digit gains
Nearly 85% of all US metro areas saw year-over-year price increases for single-family existing homes, down from 89% in the final quarter of 2024, according to data released Thursday by NAR
by Richelle Hammiel May 8