ERA Real Estate 'Moves Up' with new marketing campaign
ERA Real Estate is ending the year with #MoveUp, a campaign that highlights what motivates consumers and the agents who serve them
by Marian McPherson Dec 13
Another NAR bombshell reflects financial waste, hypocrisy
Opinion
According to Cara Ameer, the National Association of Realtors owes its members an apology along with the option to opt out of membership
by Cara Ameer Dec 13
South Florida association launches consumer education ad campaign
Titled 'Perfect Strangers,' the commercial is part of Broward, Palm Beaches & St. Lucie Realtors' stated goal of changing how consumers think of real estate agents
by Craig C. Rowe Dec 11
Move transfers 'fake leads' lawsuit to federal court
Move's counsel filed a Notice of Removal on Tuesday to move the class-action suit from state to federal court. The lawsuit claims Move knowingly sold unvetted and fraudulent leads to agents
by Marian McPherson Dec 10
The NAR commission settlement is final, yet we're still waiting
Opinion
Bi-coastal broker Cara Ameer takes a look at the post-settlement landscape and wonders whether all the upheaval really helped anyone at all and why the 'solution' is so complicated
by Cara Ameer Dec 10
mailbox, mail, mailboxes, direct mail
Using real-world examples from a variety of markets and niches, Jimmy Burgess shares ideas for creating impactful and effective direct mail marketing collateral
by Jimmy Burgess Dec 8
3 wildly divergent market paths in 2024: The good, bad and the ugly
From pricey California to Florida's downturn and Connecticut's return to boom times, an Inman analysis of listing data shows 3 regions where brokers, agents and clients are facing challenges
by Daniel Houston Dec 4
7 simple, smart social media strategies savvy agents swear by
Less is more. If you want big social media results, keep it simple, Mainframe’s Sean Frank writes. Show up, be yourself, and don’t make needless mistakes
by Sean Frank Dec 4
From likes to leads: How 1 agent turns Instagram Reels into closings
Generating half of her business on Instagram, agent Emily McAllister focuses on creating local content that provides value to her ideal client groups. Jimmy Burgess digs into how she does it
by Jimmy Burgess Dec 1
RentSpree releases 'Homebuyer Insights' tool for Florida Realtors
Designed to help agents unearth buyer leads from renter databases, RentSpree's new tool will now be available to the 6,000 members of Central Florida’s Space Coast Association of Realtors
by Craig C. Rowe Nov 27
Low-risk homes appreciate as climate concerns shift the market
Redfin's analysis reveals that Americans are increasingly factoring natural disaster risk into their homebuying decisions, with homes in low-risk areas now appreciating in value more quickly
by Richelle Hammiel Nov 21
Back-to-back storms tank pending home sales in Florida
Pending home sales in key Florida markets fell by the double digits in October and November, as the aftereffects of hurricanes Helene and Milton stifle buyer activity
by Marian McPherson Nov 19
The Keyes Company rolls out brand refresh ahead of 100th anniversary
The rebranding effort, a collaboration with Tiny Wins, includes a fresh visual identity, advanced technology tools and a renewed commitment to customer-focused service
by Richelle Hammiel Nov 19
7 elements for crafting airtight contracts in a post-Sitzer world
As real estate continues to evolve in a post-Sitzer | Burnett era, contract documents are likely to be refined and modified to reflect current trends, broker Cara Ameer writes
by Cara Ameer Nov 19
25 contract terms every new agent should master in 2025
Cara Ameer and Nicole Solari share the 25 terms that are crucial for new agents to explain to buyers and sellers without the benefit of crib notes
by Cara Ameer AND Nicole Solari Nov 19