Realtor.com gives buyers a hand with RealAssist AI feature
New AI-powered assistant streamlines listing search and answers homebuyers' questions
by Marian McPherson Jun 2
Real estate marketing in a post-Google (Search) world
The biggest change to Search in 25 years is already rolling out
by Jessi Healey May 29
Agents cite ‘significant’ AI gains — but not from their brokerage’s tools
Agents report: The AI that's boosting productivity is outside the brokerage's tech stack
by Daniel Houston May 18
This AI-powered listing strategy beats April's 'perfect-week' launch
Use AI tools to make your next listing stand out from the competition
by Verl Workman Apr 6
A step-by-step guide for using AI to master real estate marketing
Use a specialized AI stack to build authentic, high-converting content in half the time
by Marci James Mar 30
incremental changes for exponential growth
Here are 5 simple ways to improve your systems, market knowledge, skill set and visibility
by Jimmy Burgess Mar 1
AI tools for productivity
The real estate agents who are winning with technology right now are using it to remove friction and create efficiency, Jimmy Burgess writes
by Jimmy Burgess Feb 15
Real estate agent using digital tools with AI interface overlay, symbolizing collaboration between humans and artificial intelligence in real estate.
AI adoption in real estate is evolving fast, but its real progress comes from people — the agents, brokers and marketers shaping how the technology works with them
by Jessi Healey Nov 3
Want AI to recommend you in online search? Do these 7 things
SEO isn't dead, but generative engine optimization is changing the rules of engagement
by Jimmy Burgess Nov 2
Majority of Americans now use AI to learn about the housing market
Despite using AI more in their market research, most Americans still see the real estate agent as the best resource when it comes to buying and selling, a new study by Realtor.com says
human hand shaking hand with robot hand to symbolize AI should not replace humans
Harness the power of artificial intelligence. Drew Thompson shares ideas for getting to know AI and allowing it to get to know you
by Drew Thompson Oct 7
An image of hands on a laptop keyboard with a digital overlay to represent AI for brokerage operations.
As real estate moves further into the age of artificial intelligence, Lauren Henss writes, it requires a combination of tech and human connection to serve clients
by Lauren Henss Sep 18
A business woman standing next to a high-tech outline of a face to symbolizing the beginner’s guide to AI for real estate agents.
Stop treating ChatGPT like an virtual assistant, Real's Drew Thompson writes. New capabilities make it your personal genius, allowing you to collaborate on strategy
by Drew Thompson Sep 17
UWM and Google Cloud announce 'strategic' AI mortgage partnership
Nation's largest mortgage lender integrates AI and machine learning tools into its lending platform to streamline underwriting and document processing and provide chat support
by Matt Carter Apr 8
Opendoor hires 'seasoned executive' as new chief legal officer
Sydney Schaub most recently worked at cryptocurrency exchange Gemini as chief legal officer and joins Opendoor at a pivotal moment in the company's history
by Jim Dalrymple II Jul 28