Despite rising prices and personal finance issues, the majority of Americans are optimistic about homeownership, according to NerdWallet's 2020 Home Buyer Report
by Marian McPherson | Feb 25
Student loan borrowers who use an income-driven repayment plan could be at disadvantage for taking on a mortgage, a study by the Urban Institute shows
by Lillian Dickerson | Feb 4
Serhant, an agent and Bravo TV star, sells roughly a home a week through connections he makes on social media. Now he's tackling TikTok
by Patrick Kearns | Jan 29
As the oldest Gen Zers enter the housing market, they’re competing with millennials for affordably priced starter homes
by Marian McPherson | Jan 22
A new study released by digital mortgage company Better.com found that 2019 was dominated by millennials, minorities, LGBT married couples, single women and married women that outearned their husbands
by Patrick Kearns | Dec 16
Here are 9 ideas on catering to and getting in touch with this demographic
by Bernice Ross | Dec 9
Opinion
When I took on a high-priced, one-bedroom condo for my first listing, it was our ‘millennial’ lifestyle video that helped us break records — love it or hate it
by Chad Carrodus | Dec 6
A new Apartment List study provides the first hard evidence that large numbers of millennials who would like to become homeowners are so frustrated that they have changed their minds, at least for now
by Steve Cook | Dec 5
Opinion
Gen Z values authenticity, connection and vulnerability. Passive advertising online won't work, take it from a Gen Zer
by Chad Carrodus | Oct 7
Today's 18-year-olds should stash away $304 per month starting now to afford a median-priced home by the time they're 30
by Marian McPherson | Jan 31
A panel of young adults and teens grew up in a multiscreen world but say they prefer the human touch guiding them through real estate
by Gabriela Barkho | Jan 31
Among them: 84% of homesellers rely on real estate agents from start to finish
by Marian McPherson | Sep 28
Members of each generation debate their differences and commonalities at Inman Connect San Francisco
by Emma Hinchliffe | Jul 20
This generation is reshaping the American homebuyer's dream
by Diane Morais | Jul 18
Lay the groundwork for many years to come
by Bernice Ross | Jul 10