How AI is intensifying real estate fraud — and what agents can do
The next wave of real estate fraud will be automated, scalable and harder to stop
by Nick Pipitone Apr 21
social media marketing
How one listing, paired with AI, can solve the what-to-post problem without adding more work
by Katy Borja Mar 9
AI, robots, real estate: A futurist’s take on what’s coming next
Is AI coming for your job? On this episode of Real Estate Insiders Unfiltered, AI futurist Steve Brown explains the 4 waves of AI to map out where we really are and explore what’s coming next
How Netflix, Disney and OpenAI are redefining control online
From media mergers to AI deals, the latest moves show how power, access and audience ownership are shifting
by Jessi Healey Dec 13
Mat Ishbia
Mia, a generative AI loan officer assistant that UWM rolled out in May, has made more than 400,000 calls — often to alert past clients they can refinance their mortgage at lower rates
by Matt Carter Nov 6
Reffkin calls Christie's deal the 'blueprint' for Anywhere
Despite hitting Q3 records on several key metrics, Compass also faced substantial losses during this earnings season, largely due to the Anywhere transaction
Real estate agent using digital tools with AI interface overlay, symbolizing collaboration between humans and artificial intelligence in real estate.
AI adoption in real estate is evolving fast, but its real progress comes from people — the agents, brokers and marketers shaping how the technology works with them
by Jessi Healey Nov 3
AI expert: Agents must harness AI or be replaced by those who do
Use existing artificial intelligence to your advantage, Kevin Hawkins writes in his new book. ‘You don't have to worry about AI replacing you. You have to worry about agents using AI replacing you’
by Taylor Anderson Oct 30
Santa and AI chatbot symbolize holiday marketing trends for real estate agents using ChatGPT and mobile tools.
From affiliate income to co-sourcing campaigns, Jessi Healey writes, here’s how to meet consumers where they click. Plus, tap into this year’s holiday trends to boost your 2026 business
by Jessi Healey Oct 11
Your listings will now appear on a new search site: ChatGPT, thanks to Zillow
OpenAI announced on Monday that it had opened up its popular AI chatbot platform ChatGPT to popular apps. Users can now search for homes via Zillow directly within ChatGPT
by Taylor Anderson Oct 6
An image of hands on a laptop keyboard with a digital overlay to represent AI for brokerage operations.
As real estate moves further into the age of artificial intelligence, Lauren Henss writes, it requires a combination of tech and human connection to serve clients
by Lauren Henss Sep 18
A business woman standing next to a high-tech outline of a face to symbolizing the beginner’s guide to AI for real estate agents.
Stop treating ChatGPT like an virtual assistant, Real's Drew Thompson writes. New capabilities make it your personal genius, allowing you to collaborate on strategy
by Drew Thompson Sep 17
Decoding real estate's AI liftoff, and where it's headed next: Intel survey
Adoption of AI tools is accelerating in the brokerage world as new models unlock additional productivity options for some of the most engaged users. Intel asked hundreds of agents how their workflow has changed
by Daniel Houston Sep 15
Instagram’s 3 new updates get personal. Too close for comfort?
Instagram’s latest features may know you too well, and that could change how your content is seen (and shared) by your friends and target audience, digital marketer Jessi Healey writes
by Jessi Healey Aug 11
Stop using AI as a Google substitute. Do this instead
Agents who use AI will replace those who don't, but how do you use it the right way? Digital marketing expert Colin Hull shares strategies to help you leverage the productivity potential
by Colin Hull Aug 4