New release Harvist offers another option for lead farming
The company referenced a pending legal settlement that could change the way agents and brokerages make money, emphasizing the importance of communicating value to consumers
by Craig C. Rowe Apr 8
How to plant your geo-farm to harvest closed sales this fall
Know you need to create a farm, but not sure where to start? This step-by-step guide will help you choose your neighborhoods and market them effectively
by Jimmy Burgess Jul 21
7 things top agents regret putting off
Don't make the same mistakes these top agents did and get these tasks on your to-do list now
by Jimmy Burgess Nov 11
CRM Chime refocuses on real estate agents with latest software update
By delivering market sales data, Chime customers can make better choices about where to focus their follow-up marketing campaigns, launched directly from the resulting search function
by Craig C. Rowe Nov 10
PostcardMania focuses on agents in latest print-digital collaboration
The Everywhere Real Estate plan also sets up an agent's Google My Business Profile, another critical facet of online marketing that can challenge smaller teams and new agents
by Craig C. Rowe Jul 29
5 things to know before choosing a geographic farm
Opinion
You have to be committed and consistent for it to work and that means becoming a know-it-all before you even start marketing. Here’s what you should know before choosing a geo farm
by Jimmy Burgess Jun 24
Local video platform Explore My Town adds Canva library, leadership council: Inman Review:
Opinion
The localized video production assistance company has upgraded its offering by providing users with a full creative library from Canva
by Craig C. Rowe Jul 16
New to real estate? 5 key career decisions that'll set you up right
With so many real estate agents calling it quits within the first couple of years, those early-career decisions can prove to be vital in setting you up for long-term success
by Christy Murdock Jul 8
Inman Review: Agent on Duty simplifies local home search
Opinion
Agent on Duty is an app for finding homes and agents, and has some big names to compete against. It could carve out a niche for mid-market and bilingual agents with its support for 8 languages
by Craig C. Rowe Jun 4
How to build a real estate farm step-by-step
With inventory at all-time lows, the need to generate listings has never been more pressing. Whether you’ve never built a farm before or it's been a while since you have, these steps will help you create and grow a thriving geographic real estate farm
by Jimmy Burgess Mar 28
The Inman Handbook on digital advertising with Adwerx
Is 2021 the year you make digital advertising a part of your success? Here's everything and more you need to know about Adwerx, one of the industry's longest-standing platforms for web and streaming media display advertising
by Craig C. Rowe Dec 14
Coredadi offers industry another source for geographic lead gen
Map-based lead generation and farming is not new, but there is a growing number of proptechs that offer fast, web-based list creation and built-in marketing
by Craig C. Rowe Nov 10
Dear Marketing Mastermind: What can I do right now to boost my business?
Opinion
Forget long-term solutions and wait-and-see options. Here's what agents and brokers can do right now to feel better about their businesses
by Christy Murdock May 12
5 must-do's for brand new real estate agents
Whatever your background, here are the main things to focus on as you launch your real estate career
by Christy Murdock Oct 23
Podcast: 5 listing agent tips to help you crush the next decade
How one agent listed 1,000 homes in 10 years
by Pat Hiban Sep 19