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When your listing is a cut above the rest, appealing to buyers takes a creative approach
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The right look connects to buyers immediately, but it doesn’t require a huge change all at once
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Having things in common with your customers is just the first step
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Learn how four top-producing agents turn to reading to help close sales — and which books to dive into next
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How tenacious top producer Logan Link builds rapport with her young, affluent clients
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Getting a luxury home into selling shape is all in the details
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Luxury buyers want new features that go beyond brick and mortar
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See how two top agents support a cause that’s close to their hearts
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What does the emerging luxury consumer value? How real estate agents can adapt to the unique needs of the new buyer
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Forget what you think you know about millennials and get ready for a massive shift
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Making the small things count to make your clients feel valued
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Two top agents share their ideas on how to market outside the box
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See how one agent helps his remote clients in a second home market
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How a leading agent sells the top of the market through exceptional white-glove service
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PR can be used to great effect, as real estate professional Scott Carvill has seen across his luxury listings