![Real Estate Challenge - Get Sh*t Done [webinar recording]](https://assets.inman.com/wp-content/uploads/2013/08/1235113_490081961083495_1242665311_n-450x330.jpg)
We had an amazing webinar with Max Pigman, VP of realtor.com®, about personalizing the relationship with real estate leads. As consumers are well past being susceptible to placing their trust in someone who does not show genuine interest, we explored how successful agents are incorporating their own personal care into communications that are nonetheless timed and organized by systems.
SmartZip Analytics Inc. has updated its predictive marketing platform to allow homeowners to request changes to their SmartZip home valuations through a real estate professional.
Pleasanton, Calif.-based SmartZip rolled out its SmartTargeting platform in the summer of 2010 with the aim of targeting potential home sellers. The platform's latest update, SmartTargeting 3.3, includes a lead capture system, SmartHomePrice.com, that gives homeowners instant access to their estimated home values as determined by SmartZip's automated valuation model (AVM).
