Recently I have shared conversations with friends who are 40 years younger than me on the topic of “luxury.” It has been an eye-opening discovery.
Jim Walberg never dreamed he would be in real estate long enough to help the millennial children of his clients find houses. But it’s happening regularly for the high profile agent, who works with his wife, Ann Marie Nugent, at The Bay Area Team, which they founded together in 2005 — they’re members of Pacific Union and Christie’s International.
Real estate has some real characters — whether they’re people who use their own clout in the industry to do interesting things, or people who came to home sales from other industries and walks of life. The Inman editorial team has collected our picks of the most interesting people in real estate.
SAN FRANCISCO — Moderated by Joseph Rand, managing partner of Better Homes and Gardens Rand Realty, several experts joined to discuss the hot topic. They included Mark McLaughlin, CEO of Pacific Union – Christie’s International Real Estate; Stephen Kotler, COO of Douglas Elliman Real Estate; and Olivia Decker, luxury real estate specialist of Bullock Sotheby’s International.
“I would consider myself an early adopter of technology,” says Walberg. “When something shows up that I ‘must’ have, I just get it.”
For almost 30 years, I have developed an annual marketing strategy for my real estate practice. This includes “touching” my client, sphere of influence and friends on a weekly basis. The reason for this “touch” plan is to create brand awareness, so when any of them think real estate, they think of me as their trusted advisor. But up until last year, our vendors were not a part of our marketing plan.