Jonathan Pressman offers real-world examples of the way buyer love letters can violate fair housing, along with fixes to help your clients write right
Forget what others say, Jonathan Pressman writes. Only you can determine whether or not it's time for you to downshift your real estate career and work as a part-time or dual-career agent
In this market, many buyers are choosing the most affordable homes with the fewest flaws, broker Jonathan Pressman writes. Use this list to avoid the ick factor and get deals done
Sitting an open house for a listing agent is a 'golden opportunity' to generate leads and practice your home-showing skills with potential buyers, Realtor Jonathan Pressman writes
Putting on an effective open house, Jonathan Pressman writes, means being the informed agent and the best source of information for current and future clients
Keeping clients fully informed and helping them to think ahead about the logistics and financial implications can create more positive feelings and better outcomes, Jonathan Pressman writes
Luxury homebuyers are willing to pay top dollar for the amenities they want, but they’re very selective, Realtor Jonathan Pressman writes. Here are the most sought-after amenities this year
Buyers and sellers who feel like the commission settlements didn't go far enough are fighting back in court, and the cases are bunching up
Creating a positive perception around the service you provide is essential. Jonathan Pressman offers nine ways to make sure your brand is synonymous with integrity
Want some fast, simple ideas for powering your marketing through a summer slowdown and pumping up the volume on your pipeline? Agent Johnathon Pressman has you covered
Opinion
After spending years as a faithful cold caller, find out why Realtor Jonathan Pressman decided the return on investment was no longer worthwhile
While you probably don't want to listen to those spammy sales calls, they can teach you something about what to do, and what not to do, when communicating with clients and leads
This week on The Download: How are you adding value to your buyer-side UVP now that RE/MAX has folded on its part of the bombshell commission lawsuits?
Every client presents an opportunity for repeat business and referrals, Jonathan Pressman writes. How can you ensure you impress them and stand out from the crowd?
Opinion
Though renting may come with smaller commissions than selling, working with prospective tenants can still be a profitable part of your real estate business