'AI cannot read the room': Agents weigh in on the promise and limits of artificial intelligence
Inman asked real estate pros how they’re actually using AI — and what they see coming next
by Nick Pipitone Mar 27
The truth about AI in real estate (according to agents)
Realtors told Inman how they’re actually using AI — and what might come next
by Nick Pipitone Mar 26
social media marketing
Social media is about documenting your market, your land and your lifestyle
by Latham Jenkins Mar 3
Design trends and tips to help your listing fly off the market in 2026
Restraint, a focus on nature and the outdoors, and good staging will help luxury agents and their clients close the deal in 2026
by Lillian Dickerson Dec 30
'If our nurses, firefighters, and teachers can’t live here, then our community stops functioning'
Workforce housing initiatives offer one part of the affordability solution for discouraged buyers, but still fall short of the need
by Marian McPherson Sep 2
Selling real estate is selling a story. Here’s how to do it right
For luxury broker Latham Jenkins, the key to marketing a luxury property boils down to this advice: Don’t just sell houses. Sell experiences
by Latham Jenkins Jun 27
The 'luxurification' of the West faces its growing pains
As 'Yellowstone' sunsets, Inman looked at the factors that have contributed to the 'luxurification' of Western towns and asked agents about finding balance between the haves and have-nots
by Lillian Dickerson Nov 15
Inman Luxury Connect
Join elite agents and brokers in Las Vegas from July 29-30 for a transformative experience in luxury real estate
Listing Lesson: Revering and marketing an iconic guest ranch
Learn how Jackson Hole, Wyoming, luxury broker Latham Jenkins put together a marketing narrative that achieved extraordinary results
by Latham Jenkins Mar 15
How to shoot your own listing videos and photos on the iPhone
Using your iPhone to capture professional quality marketing collateral for your listing is possible. These pro tips will help you make your snaps stunning
by Latham Jenkins Mar 8
Listing Lessons: How I marketed a multimillion-dollar ranch and generated massive media coverage
Find out how Jackson Hole, Wyoming agent Latham Jenkins engaged his marketing expertise, media outreach and professional network to sell this one-of-a-kind ranch
by Latham Jenkins Oct 13
These are the top luxury real estate agents by sales volume in every state
Inman scoured the latest RealTrends The Thousand rankings and identified the top-earning luxury real estate agents in each state by sales volume. Here are the top earners in 2022
by Lillian Dickerson Jul 29
Own the role of producer: Video marketing with Latham Jenkins
Learn how to make your video marketing pop and create a more effective, efficient and meaningful visual story. Wyoming agent Latham Jenkins offers insights and best practices for exceptional listing videos
by Christy Murdock Apr 29
What’s happening in today’s luxury real estate market?
Opinion
A luxury real estate broker shares his take on the market, what he's seeing in his neck of the woods, plus how he's pivoting his focus to get more sellers
by Latham Jenkins Jul 16