Here's what differentiates teams that win from everyone else
If you want tech to work for your team, think through the process of implementing it and making it stick. Tech CEO Sheila Reddy offers a 3-point strategy for making team tech fulfill its promises
by Sheila Reddy Sep 29
Email marketer ActivePipe rolls out brokeragewide nurture campaigns
Helping power the new service is technology ActivePipe acquired in its purchase of HomePrezzo in 2020
by Craig C. Rowe Jun 10
The New Normal: What if your CRM is big tech's next target?
Opinion
Innovation happens in small spaces. Most agents don't realize that as they become more and more entrenched in their CRM, their tech is becoming ripe for acquisition
by Craig C. Rowe Jun 9
KW Command launches into 2021 with new features
Opinion
Command's SmartPlan suite offers agents companywide access to colleagues' best ideas. Campaigns and Designs will power online marketing and branding
by Craig C. Rowe Dec 30
Elegran's Alfred is light, smart proptech for NYC agents
Opinion
The small New York City brokerage has always been tech-focused, but growth and the need for more business efficiencies led to the development of Alfred, an in-house lead and marketing solution
by Craig C. Rowe May 29
Is Firepoint lit? The CRM and website provider packs heat
Opinion
Designed by agents to offer brokers and teams the best part of a technology support system, its deep lead assignment controls and reporting mechanisms are a dream
by Craig C. Rowe Dec 27