10 reasons to embrace the shift to a seller-focused business
Opinion
If agents want to beat out their local competition, writes trainer and leadership expert Jeff Glover, they need to start focusing on owning the listing inventory in their markets
by Jeff Glover Apr 4
The 'Chick-fil-A on Sunday' ChatGPT listing presentation plan
Follow this step-by-step listing presentation blueprint from Jimmy Burgess, and your listing appointments will be like Chick-fil-A on a Sunday — closed
by Jimmy Burgess Mar 29
What to do if a client says, 'I'm not selling my home for THAT price'
If your client is frustrated by a lowball appraisal, even when they've done everything right to get ready for the market, there may be bias at work, Dr. Lee Davenport writes
by Lee Davenport Mar 7
Realtor.com CEO 'loves' heated competition with Homes.com
Realtor.com CEO Damian Eales addressed the traffic rivalry with Homes.com and why competition is good for agents and consumers
by Marian McPherson Jan 25
Confused about your commission? Your client will be too: LeBarton
The industry is still unpacking the Sitzer | Burnett verdict and its impact on commissions, Inman Director of Research Chris LeBarton told Intel. After that, expect even more queries from clients
by Daniel Houston Nov 15
Implement a listing-centered strategy with this 2-pronged plan
A group of prominent real estate voices laid out several actionable steps for building through a slow market at Inman Connect
by Daniel Houston Nov 1
'Modest' commission proposals are insufficient, says watchdog
Long critical of the lack of real estate commission transparency, watchdog group Consumer Federation of America released steps for creating a competitive commission landscape
It's the most perilous time of year to overprice a home: Opendoor
Nearly 1 in 4 homes that were overpriced at listing will end up being delisted in the slower fall months, according to a new report
by Daniel Houston Oct 5
Locked in, or misinformed? How seller's agents can allay client fears
Homeowners feel locked in and for good reason. But sellers should know the other side of the coin too, agents argued at Inman Connect
by Daniel Houston Aug 8
Read the signs to make your door knocking more effective
When you’re out door knocking, reading the signs can give you insight into the needs and concerns of the people you meet
by Ernesto Vargas Jul 28
Maximizing ROI: Key home updates sellers should prioritize
Sellers should prioritize these home updates to get the most out of their listings
by Mauricio Umansky Jul 14
Average homes sell above asking price for first time since last year
The average sale price nationwide just exceeded 100% of list price for the first time since August of last year, according to a new market report from Redfin released on Thursday
by Daniel Houston Jul 6
Your best year ever! 3 areas of focus and 21 strategies that pay
Great agents do daily what good agents do occasionally. Let Jimmy Burgess walk you through these 21 best marketing practices to grow your business
by Jimmy Burgess Jun 8
The ultimate listing launch plan
Want to make sure you’ve got your listing ready to go before launch day? Use this handy checklist to ensure nothing falls through the cracks
by Christy Murdock Apr 11
'Do I need to disclose?' Even more queries ChatGPT can't answer
ChatGPT can be a useful tool, but it spits out a lot of bad advice. In Part 2 of the series, find out what seller information the AI gets wrong
by Bernice Ross Mar 15