Opinion
If listings are the foundation of the market, why are decisions being made without agent input?
A new Coldwell Banker survey points to early signs the lock-in effect is loosening
Help seller clients position their home where buyers see it as the best value
Use AI tools to make your next listing stand out from the competition
Opinion
An honest assessment of the policy is essential for building trust with consumers
Opinion
Instead of focusing on where listings appear, focus on the things that matter most to outcomes
As brokerages fight over listings, Offerpad is quietly rebuilding its seller intake and routing system
Although AI is good at structured situations, real estate is full of unpredictability
An Intel survey suggests that a minority of sellers might take the real estate market somewhere most consumers don't want it to go
Opinion
Not a solution to the private listings problem, it's a more palatable route to the same destination
Opinion
Gary Keller on private listings and why Keller Williams is partnering with Zillow
Boots-on-the-ground usefulness makes real estate agents indispensable
When the pressure to win overrides the commitment to serve clients, everyone loses
When a real estate listing is positioned correctly, marketing feels easy
Focus on clear positioning, consistent content, strong relationships and simplified systems