The Oregon-based property management software firm uses OpenAI's ChatGPT to help clients quickly draft marketing content for available rentals, according to the company
Your marketing should be strategic, purposeful and professional. Here are some major marketing turnoffs that you should avoid
Your ho-hum property descriptions might be undermining your marketing. Avoid these common mistakes to make your next description pop
Your ho-hum property descriptions may be undermining your MLS marketing. Avoid these five common mistakes to make your next description pop
Opinion
Hiding flaws behind flowery copy does nothing but waste the buyer's and their agent’s time
Take a tip from the Miami ladies and their wicker-filled dream home when writing your next listing description
Opinion
Put in the extra effort to craft a thoughtful, well-written listing description with professional photos, and you’ll increase interest and likely net a better price
Cross these items off of your list consistently
Selling a home with flooding records or fire damage history doesn’t have to be scary
Some phrases in listing descriptions are tied to regions and price points
Mood of the Market
Spelling matters -- and easy does it with the abbreviations and exclamation points!
Tap into emotional benefits to sell even the toughest listing
Ask someone you trust to review what you publish