Pitching a luxury listing based on story and lifestyle has never been more important
When you're marketing a listing, honesty matters
Let AI handle research, listing strategy and content creation
By combining AI with a flat-fee MLS and attorney, one seller saved thousands in commission
When you approach a lingering listing with a structured revival plan, Jimmy Burgess writes, sellers feel supported, buyers re-engage and momentum returns
Christie's International Real Estate President Gavin Swartzman outlines 3 guiding principles that help brokers harness the power of AI to grow their value proposition and their business
Troy Palmquist looks at Matterport alternatives and reassures agents that the loss of the floor plan platform on Zillow doesn’t have to upend their marketing plan
Agents who use AI will replace those who don't, but how do you use it the right way? Digital marketing expert Colin Hull shares strategies to help you leverage the productivity potential
Sponsored Content
Master the art of writing descriptions that attract buyers, build trust and inspire action
From viral dogs to soft-hearted heroes, audiences are craving sincerity over spectacle, and smart brands are paying attention
By using master, meta- and mega-prompts, Bernice Ross writes, you can take the guesswork out of AI, and start building repeatable systems that make your business run smoother
Who better to help you avoid AI mistakes than AI? Bernice Ross talks with ChatGPT to find out how to avoid the biggest blunders
If you’re a real estate pro who leads with heart, hustle and actual human connection, Stacey Soleil shares the things you should handle yourself
Real's Drew Thompson offers tips that save you time and money when you put the power and potential of artificial intelligence to work for your listings
Listing descriptions remain AI's most common use, Delta's survey found. Other popular uses include client communications, data analysis and automating administrative tasks