Opinion
Coach Darryl Davis offers words of wisdom to veteran real estate agents
Here are the top-read stories of this year so far — all about marketing
Social media expert Katie Lance shares strategies for using Instagram as a strategic tool
Inman recognizes marketing heads, brand leaders and communications executives
Cut waste and generate more leads to grow your real estate business
Great marketing demands attention. Great financial systems quietly do their job
How one listing, paired with AI, can solve the what-to-post problem without adding more work
Headlines show how perception shifts online and what to know about storytelling and risk
When a real estate listing is positioned correctly, marketing feels easy
Once again, the industry gathered in New York City, and AI was all the buzz. Here are just a few of the hottest takes
Focus on clear positioning, consistent content, strong relationships and simplified systems
Demonstrate your expertise, be clear about who you want to work with, and be authentically yourself to create a lasting personal brand, Derek Carlson writes
Rechat will provide Canva directly with brokerage listing details, making the creation of marketing materials for agents and properties on the platform seamless, Inman has learned exclusively
Old school marketing strategy married to AI customization is the secret to success in today’s new and very competitive marketplace, Bernice Ross writes
After years of adding integrations to its Command platform, Keller Williams is opening the doors to 3rd-party developers through a specialized hub to fast-track launches to KW Marketplace