As Inman announces its Marketing All-Stars, it's time to dive deep into all the marketing expertise you'll need to shine bright this spring
Luxury consultant Chris Pollinger walks you through the steps to create a cohesive and integrated marketing strategy that leverages a variety of channels for more effective engagement
Ready to get busy? Trainer and author Bernice Ross talks to Curaytor co-founder and CEO Jimmy Mackin about the marketing plays that are working right now
In a market where agents must be expense-averse, Jimmy Burgess writes, generating leads that only have an expense if money comes in can make a lot of sense
Agents should embrace client-centric approaches that include making their marketing materials about the client, trainer Bernice Ross writes
We asked about the marketing schemes that have flopped in your real estate business, from the silly to the badly implemented
Implement an A to Z branding and marketing plan from expert Marci James to establish yourself as a knowledgeable and trusted real estate adviser
Luxury consultant Chris Pollinger helps you discover how AI is revolutionizing real estate marketing, empowering introverts to shine and reshaping professional dynamics
Austin-based media startup Blended Sense is partnering with NextHome to provide preferential pricing and specialized content strategy and education to the franchisor's 6,000-member network
Meeting the unique needs of buyers and sellers today means knowing just what to say to generate important dialogues. Jimmy Burgess offers scripts that resonate in our current market moment
Knowing who you're talking to in your marketing gives you a greater ability to craft and target your messaging. Digital marketing expert Marci James shares strategies for crafting a client avatar
Senior clients are looking for the best service possible, writes senior housing expert Rachael Hite. The more personal and authentic you are, the more they will appreciate you
Fact-based marketing gives agents confidence that they understand what's happening in their market and the courage to have a conversation about home prices
Agents and brokers can make the most of the latest 'martech' tools by first identifying an area of expertise that they can build their brands on, then forging lifelong relationships with clients
Real estate agents who provide tools like ChatGPT with generic prompts to churn out content are missing out on the best uses of the tech, media experts argued at Inman Connect New York