2 privately held brokerages launch a bicoastal marketing partnership as an alternative to M&A
The chief marketing officers for eXp Realty, Brown Harris Stevens and CoStar Marketplace share why sales metrics don't resonate with today's consumers and what agents can do instead
The deal to power the brokerage's Curate by BHS product marks the largest partnership Notable has launched since joining Leading RE's Solutions Group this spring, according to officials Tuesday
The companies exceeded their adoption target as a result of an internal marketing campaign with agent-to-agent recommendations made by early adopters, BHS exclusively told Inman
The in-house-built, internal digital hub includes features like an agent design studio, a video library of educational content, a marketing center, a region-specific document library and more
The brokerage launched its own TikTok channel last week and will begin offering social media workshops to agents beginning this month. Here are the videos getting the most views so far
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You've got to catch consumers with their guard down ...
Insights from Matthew Leone, Tracy Sichterman, Ginger Wilcox, Laura Monroe and Audie Chamberlain