The internet fell hard for real estate in 2021. But can the love affair last?
Nearly 3 years after 'Saturday Night Live' declared 'real estate is your sex now' in a popular Zillow parody, mind share around the industry is sagging, according to an Intel analysis of traffic data
by Jim Dalrymple II Aug 23
Don't fear the content creators: Why Zillow Gone Wild isn't bad for agents
Content creators are turning Zillow listings into cold hard cash, often with for-sale properties as the butt of the joke. But increasingly the attention is drawing interest from young homebuyers
by Ben Verde Jun 24
TikTok user mocks multimillion-dollar Zillow listings in viral videos
Unlike agents who use TikTok to engage with young homebuyers, @cyberexboyfriend is gaining a following by mocking homes listed on Zillow in his 'Roasting McMansions' series
McMansion Hell

The humorous blogger joined a panel in New York City to discuss the “architecture of consumption,” and what our living spaces say about us.

by Brad Farberman Oct 12
Zillow backs down, reaches truce with McMansion Hell
Real estate giant says it 'acted out of an abundance of caution' to protect agents and brokers
by Marian McPherson Jun 29